Business Marketing Specialist - Private Co's, Fund Formation

Business Marketing Specialist – Private Co's, Fund Formation Cooley is seeking a Practice Group Marketing Specialist to join the Marketing and Business Development team.

The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is to drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will work with the Senior Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm's overall strategy.

Work is defined by the goals, objectives, and policies of the department and practices and is typically reviewed at certain milestones or at completion, identifying and resolving complex problems that may cross departments.

• In conjunction with the senior manager, practice group leaders and firm leadership, develop and support a marketing and business development plan for the practice group.
• Support short‑and‑long term strategic sales plans and tactics that result in measurable growth for the firm, emphasizing retention of and cross‑selling (within new practice groups and offices) to existing clients and the cultivation of new clients.
• Identify practice group targets/prospects and support programs, events, sponsor ships, etc., to drive revenue.
• Guide practice‑specific strategies/tactics and serve as liaison between the practice group and other marketing functions.
• Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions.
• Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm.

• Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s).
• Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers.
• Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials.
• Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with the firm's Pitch & Proposal team.
• Manage firm‑sponsored and industry participation events, sponsor ships, client dinners, and related activities.
• Participate, with relevant stakeholders, in strategy development and team members driving execution of directory and awards submissions.
• Manage the relevant tasks to complete thought leadership initiatives (speaking engagements, webinars, blogs, whitepapers, and more) in conjunction with the marketing plan.
• Collaborate with practice group marketing leadership and Communications to develop brand and marketing campaigns on identified topics, services, and offerings, and respond to requests for PR/Media.
• Develop expertise in firm technologies (CRM, experience‑management databases, and proprietary databases) to support and advance client and business development opportunities.
• Other duties as assigned or required.

• Proficiency in Microsoft Office suite, iManage, and other firm applications following orientation at Cooley LLP.
• Proficiency in firm marketing systems software (e.g., CRM tool Salesforce and Word Press) following training.
• Availability to work overtime as required.
• 3+ years’ experience in a marketing/business development–related field.

• Bachelor’s degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related field.
• Experience in a law firm or professional services environment, with working knowledge of professional services industries.
• Depth of understanding of the litigation practice.
• Experience with litigation research tools and databases such as PACER, Monitor Suite, Lex Machina, and Docket Navigator.

• Ability to work with little direct supervision in a highly collaborative, fast‑paced environment.
• Strong multitasking, problem‑solving, and coordination skills with the ability to meet deadlines and deliver sophisticated marketing programs.
• Strong attention to detail, project management, and organizational skills.
• Assertive yet flexible, able to handle stressful situations and interact with various personalities and communication styles at all levels within the firm.
• Strong analytical skills.