Associate Brand Manager - Halo Top

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross-functional team to work together to achieve complex goals.

• Responsible for monthly business consumption reporting and ad hoc analysis, with demonstrated ability to identify key trends and actionable insights.
• Collaborate with cross-functional teams including project management, sales, finance, R&D, design, and supply chain to deliver projects on time and within budget.
• Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels.
• Develop and implement product packaging and content updates across physical and eCommerce platforms.
• Manage owned and organic social media plans in partnership with internal and external social teams.
• Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. Report on results and share recommendations for future optimizations.
• Own in-year PO & budget management, and partner with finance to reconcile monthly budget.
• Partner with sales and shopper partners to develop and execute POS programs.
• Create compelling sell-in story and sales materials to support the continued growth of the business and drive awareness of key strategic initiatives.
• Monitor category trends and competitive activity to identify growth opportunities or risks.