Brand Manager, East Coast - The Hoxton, Chicago

Brand Manager, East Coast - The Hoxton, Chicago

#HXCH-54745

We are looking for a energetic, experienced, and hands on Brand Manager
, East Coast to join our team at The Hoxton.

The Brand Manager role is centered around creating energy, relevance, and cultural presence within the hotel and local market. The Brand Manager activates lobbies, restaurants, bars, public spaces, and guest experiences through thoughtfully curated events, partnerships, pop‑ups, and collaborations that position The Hoxton as a hub for guests and locals alike.

The position is based on the property in Chicago, supporting both The Hoxton, Chicago and The Hoxton, Williamsburg.

This role reports operationally to the hotel General Manager(s), with a dotted‑line accountability to SHG’s marketing leadership to ensure alignment around brand standards, discipline‑specific expectations, marketing accountability, and strategic direction.

While this description is meant to give you an idea of how we see the role, it is not meant to be all‑inclusive. As we adjust our service offerings and model, additional responsibilities may be asked of you to meet the ongoing operational needs.

• Develop and execute a year‑round calendar of culturally relevant programming, activations, and experiences that drive local engagement and reinforce The Hoxton brand positioning
• Activate hotel lobbies, restaurants, bars, rooftops, public spaces, and community areas through events, entertainment, partnerships, and experiential programming
• Identify trends, emerging talent, and culturally relevant opportunities within the local market
• Manage end‑to‑end execution of events including concepting, talent sourcing, contracting, operational coordination, run‑of‑show development, guest communications, and on‑site execution
• Partner closely with F&B teams to support seasonal programming, activations, and entertainment initiatives

• Build and maintain strong relationships with local creatives, taste makers, artists, musicians, brands, entrepreneurs, wellness partners, and community organizations
• Source, vet, negotiate, and manage local partnerships, collaborations, pop‑ups, and sponsorship opportunities
• Position The Hoxton as an active participant within the local cultural and creative community
• Support influencer and creator relationship management in partnership with Ennismore teams

• Brief The Hoxton’s Design Studio on all property‑level collateral, event assets, menus, signage, promotional materials, and guest‑facing creative needs
• Develop clear creative briefs and ensure brand consistency across all activations and experiences
• Coordinate photography and content capture needs for events, activations, partnerships, and programming
• Support local storytelling and content development opportunities for global Hoxton social and brand channels

• Serve as the on‑property brand lead and cultural ambassador for The Hoxton
• Ensure all guest‑facing experiences align with The Hoxton brand ethos, tone, and aesthetic
• Partner cross‑functionally with Operations, Revenue Management, Food & Beverage, Sales, and brand teams to support property initiatives and commercial goals
• Participate in recurring brand, programming, and performance meetings with property leadership and brand stakeholders

• Manage contracts, invoices, vendor onboarding, and payment coordination related to programming and partnerships
• Support monthly ownership and performance reporting related to brand activations, programming, partnerships, and marketing initiatives
• Maintain organized event calendars, partnership pipelines, and activation planning documents

• You get us and feel a natural affinity to The Hoxton. You already know and love our spaces.
• You have at least 3 years of previous programming and events experience is required, ideally across different industries and areas
  • Hospitality, lifestyle, fashion, music, food & beverage, creative agency, entertainment, or experiential brand backgrounds strongly preferred
• You are deeply connected to…