Marketing Manager I​/II, HCP - Oral Migraine

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onLinked

In,Facebook,Instagram,Xand You Tube .

This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience. Candidates may be located in Illinois or New Jersey.

The Marketing Manager I/II, HCP - Oral Migraine is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of oral migraine.

Key Responsibilities Include:

• Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
• Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive the MIGRAINE business.
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance.
• Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Identify problems proactively and conceptualize solutions using creativity and innovation.
• Effectively support marketing budget for area of responsibility.
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
• Foster positive working relationships with the entire MIGRAINE marketing teams, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.
• Significant Work Activities
  -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

• MBA
• Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning and organization skills, attention to detail, execution, and follow-through

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Knowledge of market trends and competitive practices.
• Execution of Goal Plan, Abb Vie Ways of Working with Associated Leadership Attributes

Applicable only to applicants applying to a position in any location with pay disclosure…