Senior Partner Engagement & Demand Programs Manager

• Define and execute a comprehensive partner events strategy

• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums

• Create a cohesive partner experience aligned with channel and business priorities

• Design and deliver programs that drive active participation across the partner ecosystem

• Lead planning and execution of partner events, including summits, webinars, round tables, and networking experiences

• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy

• Create an always on Demand Center for partners including emails, content, and webinars

• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness

• Drive awareness and participation in enablement initiatives across the channel

• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams

• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies

• Advocate for partner feedback in internal planning and decision-making

• Identify opportunities to streamline processes and improve overall partner experience

• Implement initiatives that increase retention, satisfaction, and long-term partner value

• Define and track KPIs related to partner engagement and Demand program effectiveness

• Analyze data to assess impact and optimize strategies

Requirements

• Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
• Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
• Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
• Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
• Track record of designing and operationalizing complex programs with clear success metrics and reporting
• Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
• Experience using metrics and analytics to evaluate performance and inform program evolution.

Core Competencies

Demonstrates expertise in developing and executing partner engagement strategies, with a focus on driving partner loyalty, satisfaction, and measurable business impact. Proficient in utilizing metrics and analytics to optimize partner programs and enhance overall partner experience.

Highest-signal resume keywords

• Partner Programs Management
• Channel Marketing Strategy
• Data Analysis and Metrics Evaluation
• Event Planning and Execution
• Indirect Go-To-Market Models

ATS Optimization Keywords

Hard Skills

• Program Development
• KPI Tracking
• Strategy Execution
• Performance Metrics
• Partner Engagement Frameworks

Soft Skills

• Collaboration
• Communication
• Leadership
• Stakeholder Management
• Problem-Solving

Industry Keywords

• SaaS
• Cybersecurity
• Enterprise Technology
• Ecosystem Strategy
• Resellers
• Distributors
• MSPs
• Alliances

Tools & Technologies

• Demand Center
• Webinars
• Content Management
• Analytics Tools