Sr Manager, Consumer Insights

Job Description

As the Senior Manager, Consumer Insights you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

As the Senior Manager, Consumer Insights you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

• Strategic:
  Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
• Strong Business Competence
  -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front
• Influential:
  Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
• Impactful:
  Influence so-what’s  by making actionable recommendations rooted in deep understanding of marketing, business and consumer
• An Owner:
  Ownership mentality, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
• Flexible:
  Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills;
  Highly adaptable, thrives in an environment of change
• Strong Communicator:
  Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization
• An Owner:
  Ability to handle many work streams, opposing priorities and distill a plan that can be implemented for the team
• Analytical:
  Ability to see through data and recognize patterns to advise brand actions
• Collaborator:
  Team player, works well in a fast-paced entrepreneurial environment
• Coach & People Leader:
  Share knowledge and develop an impactful team
• Curiosity & Action:
  High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
• Influence:
  Ability to influence at senior levels and drive focus and impact

• Lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation, & Brand Health assessments.
• Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, ideation, concept development, screening, optimization, product guidance, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
• Shape each brand’s annual marketing plans, including strategy, creative development and optimization
• Influence product quality and value engineering initiatives by delivering critical consumer insights that help identify and define action standards/decision criteria
• Help develop and influence research Best Practices for the organization
• Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
• Requires working in high levels of ambiguity, creating…