Web Content Manager - CPG

Our client, a leading consumer wellness and nutrition-focused organization, is seeking a Digital Content Manager to support website and email marketing initiatives across North American and international direct-to-consumer channels.

This role is ideal for a digital marketing professional who enjoys bringing marketing campaigns to life through engaging digital experiences. While the position is heavily execution-focused, the successful candidate will also contribute to content planning, campaign development, and creative briefing efforts that support product launches, promotions, and brand initiatives.

Employment Type: Part-Time Contractor (Approximately 20 hours/week)

Duration: 12 months

Pay - $39/hr

• Partner with Marketing, Creative, Brand, CRM, Merchandising, and Technology teams to execute digital marketing campaigns and content initiatives.
• Manage website content updates supporting product launches, promotions, seasonal campaigns, and brand initiatives.
• Contribute to content planning, campaign ideation, and digital customer experience recommendations.
• Develop and communicate creative briefs that translate business objectives into compelling digital content experiences.
• Publish and maintain homepage content, promotional banners, landing pages, navigation updates, and product detail pages.
• Support email campaign execution, CRM marketing initiatives, and customer communications.
• Conduct quality assurance testing to ensure content accuracy, functionality, and brand consistency.
• Coordinate content localization efforts for international markets.
• Monitor content performance and collaborate with stakeholders to optimize customer engagement and digital experiences.
• Ensure content aligns with campaign calendars, promotional priorities, and brand standards.

• 4+ years of experience in digital content management, digital marketing, ecommerce, website marketing, CRM, or related fields.
• Experience managing website content within CMS platforms while supporting marketing campaigns and customer-facing digital experiences.
• Experience contributing to campaign planning, content ideation, or creative brief development.
• Experience supporting promotional campaigns, product launches, or go-to-market initiatives.
• Proven ability to work cross-functionally with Marketing, Creative, Brand, Merchandising, CRM, and Technology teams.
• Experience managing content production workflows from concept through execution.
• Strong project management and organizational skills.
• Exceptional attention to detail and quality assurance experience.
• Strong written and verbal communication skills.

• Experience building digital experiences that support product launches, promotional campaigns, or brand initiatives.
• Experience translating marketing objectives into customer-facing website content and campaign messaging.
• Experience developing creative briefs and partnering with creative services, design, or agency teams.
• Experience with in CPG, health, wellness, nutrition, or consumer product industries.
• Experience working with Shopify, AEM, Contentful, Drupal, Word Press, or similar CMS platforms.
• Experience with CRM and email marketing platforms.

• Website content management and CMS publishing
• Campaign execution, content ideation, and creative brief development
• Cross-functional collaboration across Marketing, Creative, Brand, CRM, and Technology teams
• Experience with in CPG, wellness, health, nutrition, or DTC organizations