Social Media Manager

About the Role

10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram, Facebook, Tik Tok, Linked In, Threads, You Tube, and X. This role is ideal for a social-native, execution-focused marketer with strong production instincts who wants a real seat at the table shaping how a distinctive brand shows up across platforms.

Reporting to the Head of Content and collaborating closely with Dan Harris, the Social Media Manager will play a key role in day-to-day social operations, content creation, community engagement, and audience development. Overarching social strategy is held within the broader content strategy; in a culture where the best idea wins regardless of title, the right candidate will pitch ideas and shape direction well beyond their own channels.

All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. Transportation costs will be covered.

• Collaborate with Dan Harris and the Head of Content on social direction—pitching ideas, catching and posting Dan's incoming, and serving as a creative thought partner within the broader content strategy.
• Build and maintain a long-term production calendar and oversee day-to-day publishing across our social portfolio, while leaving space for quick pivots that meet the moment.
• Ensure channel hygiene and optimization across all social platforms, including profile updates, link management, featured content, thumbnails, playlists, and overall feed presentation.
• Prioritize short-, medium-, and long-term initiatives with logic and flexibility.
• Regularly identify strengths and weaknesses in the current approach and suggest actionable improvements.

• Script, produce and edit video content social.
• Hold finished videos, graphic carousels, and other content to high standards—aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective audio and visual assets, and overall appeal.
• Draft effective captions and social-first copy that reflect Dan's voice and the 10% Happier brand tone.
• Bring strong editorial instincts and the ability to connect news and cultural moments to wisdom and pop-psychology takeaways.
• Stay informed on platform updates, algorithm changes, emerging formats, and social media best practices.
• Foster community engagement through audience interaction, social listening, and proactive trend monitoring.
• Post to the proper channels in a timely manner.

• Communicate effectively with outside talent and partner institutions to build relationships and collaborations.
• May coordinate freelance support when needed, with clarity and integrity.

• Monitor performance metrics and identify opportunities to improve engagement, reach, audience growth, and overall content performance.
• Bring a data-informed approach to continuous improvement across platforms.

• Build and maintain efficient, transparent production and communication systems.
• Organize and keep track of incoming ideas from Dan and the team.
• Help establish scalable processes, workflows, and best practices across social operations.

• 3+ years managing social media for a creator or brand.
• Strong understanding of the major social platforms and their evolving ecosystems.
• Ability to produce, shoot, and edit video to a high standard appropriate for social.
• Strong copywriting, content planning, and editorial judgment.
• Extraordinarily high attention to detail and organizational skill, with excellent project management and communication skills.
• Experience analyzing social performance data and translating insights into action.
• Ability to manage multiple priorities autonomously in a fast-paced, deadline-driven environment.
• Based in or around New York City, and able to travel into Manhattan and/or the suburbs…