Commerce Brand Marketing Sr Analyst

Overview

Marketers on Pepsi Co’s Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape, helping to build iconic brands and working to provide our consumers with a seamless end-to-end experience across various commerce channels & marketing tactics. We’re a diverse, nimble and growth-minded group that works with partners such as Amazon, Target, Kroger, Instacart, Door Dash and more.

Marketers on Pepsi Co’s Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape, helping to build iconic brands and working to provide our consumers with a seamless end-to-end experience across various commerce channels & marketing tactics. We’re a diverse, nimble and growth-minded group that works with partners such as Amazon, Target, Kroger, Instacart, Door Dash and more.

We’re seeking a PFNA Commerce Brand Marketing Sr. Analyst that will help drive consistent brand strategy & messaging across our commerce channels for a subset of our PFNA brands. This individual will work cross-functionally to develop Omnichannel marketing plans and customer‑specific programs necessary to deliver our sales and share targets for the FLNA & Quaker business units.

The role has several distinct responsibilities and priorities:

• Support Brand Commerce Marketing Manager and/or Brand Commerce Marketing Lead in:
• Collaborating closely with a subset of PFNA brands to ensure the brands’ product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers
• Analyzing Digital Commerce data to ensure our brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities
• Partnering with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume
• Building relationships with PFNA brand media teams, with a focus on collaborating on end-to‑end media planning and execution where possible
• Understanding consumer insights and help turn insights into added value solutions that convert shoppers into buyers
• Support our PFNA Multi‑Cultural Brands by:
• Leading Digital Customer Marketing programming development across all customers for both DSD & Warehouse Multi‑cultural brands; liaison closely with both brand & customer teams
• Aiding the cross-functional Multi‑Cultural team in gaining inclusion in customers’ annual JBP process to ensure our multi‑cultural priorities are top‑of‑mind and included in the customers’ broader growth plans

• The expected compensation range for this position is between $80,200 - $134,250.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Candidate Profile:

The ideal candidate is analytical, highly motivated and thrives in a fast-paced, often ambiguous environment. While not required, prior knowledge of the PFNA marketing organization and businesses a plus.

Competencies required for the position include:

• Ability to juggle multiple stakeholders & work streams at once, while understanding how to prioritize the most important business drivers.
• Proactive thinker who can anticipate needs of the business to bring a brand, consumer and customer‑centric voice to life in marketing campaigns
• Strategic thought leader with strong ability to influence and collaborate across functions
• Strong analytical skills with the ability to…