Brand Manager - Brand Growth & Innovation - Huggies Diapers

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

The Brand Manager – Brand Growth & Innovation (BG&I) for Huggies Diapers is responsible for leading the development and execution of innovation initiatives within the North America portfolio.

This role sits within the BG&I organization and owns end-to-end innovation delivery—from early concept development through readiness for commercialization—while ensuring execution through Kimberly-Clark’s Brilliant Execution framework.

This role requires a balance of creative brand building and strong business acumen
, ensuring innovation ideas are not only compelling, but also viable, scalable, and aligned to broader brand and financial objectives.

In this role, you will:

Innovation Concept Development & Brand Building

• Develop innovation concepts grounded in consumer insight and brand strategy

• Translate insights into clear positioning, value propositions, and brand narratives
• Create inspiring, strategically grounded briefs for cross-functional and agency partners
• Ensure ideas are both creatively compelling and commercially viable

End-to-End Initiative Ownership

• Lead 2–3 concurrent innovation initiatives across the 2028–2030 pipeline
• Drive initiatives through key stages:
  Concept development Testing and iteration Claims and RTB development Readiness for commercialization handoff
• Serve as the single point of accountability for initiative delivery and outcomes
• Lead cross-functional teams across: R&D, Product Supply, Design, Insights, Legal, and Sales

Business & Commercial Acumen

• Evaluate innovation opportunities through a business lens
  , including: consumer demand financial viability portfolio fit
• Partner with Finance and cross-functional teams to: understand cost structures, pricing, and margin implications ensure initiatives align to net sales and profit objectives
• Support development of go-to-market strategies
  , ensuring strong linkage between: consumer proposition channel strategy retail execution
• Apply understanding of category, competition, and customer dynamics to shape stronger innovation outcomes

Brilliant Execution & Delivery Excellence

• Own initiative delivery against Brilliant Execution milestones and expectations

• Ensure initiatives are stage gate ready at each stage with complete, high-quality deliverables

• Drive clarity on:
  Milestone requirements Roles and responsibilities Decision timing and readiness

• Proactively identify risks and prevent:
  Timeline delays Late-stage rework Execution inefficiencies

Portfolio & Platform Support

• Execute initiatives within defined platform and portfolio guardrails

• Partner with Senior Brand Manager to:
  Align initiatives to platform strategy Support portfolio prioritization and pipeline development

• Ensure initiatives ladder into:
  Brand strategy Segmentation frameworks Portfolio architecture

Innovation System Leadership

• Operate within and contribute to BG&I ways of working:
  development process, stage gate governance and decision-making and operational delivery system

• Identify opportunities to improve:
  Processes Tools Cross-functional collaboration

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

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