Copywriter

Ready to join a small, fast-moving brand-side team with agency-level ambition?

Good Sam is the world's largest community of RVers, connecting millions of outdoor enthusiasts through travel, community, and lifestyle. We are building a full-funnel brand, from awareness and culture-building through performance, conversion, and retention, and great writing is at the heart of everything we make.

We are seeking a Copywriter to write across the full Good Sam marketing stack. You will work across campaigns, social, email, paid media, experiential, and more as part of a lean, fast-moving in-house team. A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make you better at this job.

If you believe words move people, that the RV lifestyle deserves world-class storytelling, and you want to help build something meaningful at scale, this role is for you.

Key Responsibilities

Campaign & Brand Copywriting

* Concept and write copy for integrated campaigns across social, digital, video, paid media, OOH, and experiential, from taglines and scripts to headlines and CTAs.

* Develop brand voice copy that captures the spirit of the RV lifestyle, adventurous, community-driven, and grounded in the real experiences of Good Sam members.

* Write long-form content, stories, articles, and brand narratives, that earns attention, builds emotional connection, and compels people to keep reading.

* Contribute to creative concepting alongside art directors and the broader creative team, bringing copy-led ideas to the table from brief through execution.

* Write copy for Good Sam rallies, RV shows, and brand activations, event signage, scripts, on-site materials, and moments that speak directly to the RV community.

Email & CRM Copywriting

* Write email campaigns end-to-end, subject lines that drive opens, headlines that pull readers in, and body copy that moves people to act.

* Develop copy for triggered and lifecycle email programs, onboarding, retention, re-engagement, and membership campaigns, maintaining brand voice across every touchpoint in the CRM funnel.

* Partner with the CRM and marketing teams to concept and iterate on copy based on performance data, testing subject lines, CTAs, and messaging to improve engagement and conversion.

Social & Digital Copywriting

* Write platform-native copy for Tik Tok, Instagram, Facebook, and You Tube, captions, hooks, scripts, and overlays that earn attention in the first two seconds.

* Write paid media copy across Google, Meta, programmatic display, and native, balancing performance intent with brand voice.

* Support creator and influencer briefs with copy guidance, talking points, and messaging frameworks that keep brand voice consistent across partner content.

AI & Innovation

* Use AI writing tools (e.g., Claude, ChatGPT, Jasper) to accelerate copy iteration, brief development, and concept exploration, without sacrificing originality or brand voice.

* Stay current on AI capabilities as they apply to content creation and bring practical applications to the team's workflow.

Qualifications

* 3-6 years of copywriting experience, with a portfolio that demonstrates range, brand campaigns, email, social, long-form, and performance copy.

* Proven ability to write across the funnel, from awareness-stage brand copy to conversion-focused email and paid media.

* Strong email copywriting chops, subject lines, headlines, body copy, and CTAs that drive measurable engagement.

* Fluency in social-first writing, platform-native hooks, captions, and scripts that earn attention organically.

* Experience concepting alongside art directors and contributing ideas, not just executing briefs written by others.

* Comfortable working at speed across multiple projects simultaneously in a lean team environment.

* Hands-on experience with AI writing tools in a real production environment, not just casual experimentation.

* Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus, this community is specific, and the best writing will come from someone who gets it.

* Bachelor's degree in Advertising, English, Communications, Journalism, or a related field; equivalent…