Head of Growth Marketing

Crown Macro is building a modern financial media and intelligence platform for self-directed traders and active investors.

We publish institutional-quality market analysis, operate a growing subscription business, and are developing software that brings together financial research, real-time market context, proprietary data, and actionable intelligence in a product built for the way investors consume information today.

We are hiring a Head of Growth Marketing to build the engine that continues to turn that audience into a large, durable, and highly engaged subscriber base. The Head of Growth Marketing will own Crown Macro’s subscriber growth strategy, with an initial focus on scaling paid and organic acquisition through social content, organic search, and conversion optimization.

This is a high-level, hands-on, executive role. You will set the growth strategy, establish the operating cadence, build the team and systems, and personally drive the highest-priority initiatives until the function is sufficiently mature to delegate them.

You will be responsible for the full journey from first impression to paid subscriber, including audience development, content distribution, SEO, landing pages, offers, conversion, onboarding, and early retention.

The right person understands that growth is not a collection of disconnected campaigns. It is a system. You should be equally comfortable defining Crown Macro’s organic acquisition strategy, reviewing a content brief, diagnosing a conversion funnel, analyzing cohort performance, and deciding where the company should invest its next dollar or hour to maximize growth. You should be ruthlessly data-first.

• Work with content production team to continuously develop a strategy designed to generate qualified traffic, subscriber growth, and durable brand authority through social media and beyond.
• Translate Crown Macro’s research, market commentary, videos, newsletters, and personalities into a coordinated growth engine.
• Develop repeatable systems for content creation, repurposing, distribution, and measurement.
• Work closely with editorial, research, video, and social teams without reducing strong financial content to empty engagement bait.
• Identify formats, narratives, and subject areas that attract the customers most likely to pay and remain subscribed.
• Own paid subscriber acquisition across Crown Macro’s products.
• Develop and execute a growth strategy tied to revenue, customer acquisition cost, conversion, retention, and lifetime value.
• Build a clear operating model for moving users from social, search, and free content into paid subscriptions.
• Identify the highest-leverage growth opportunities and turn them into measurable experiments.
• Establish forecasts, targets, reporting, and accountability across the acquisition funnel.
• Own Crown Macro’s organic search strategy from technical foundations through editorial execution.
• Work with engineering to improve site architecture, indexing, page performance, structured data, and other technical SEO foundations.
• Measure SEO based on qualified traffic, email capture, paid conversion, and revenue, not rankings alone.
• Own the performance of landing pages, pricing pages, lead magnets, email capture flows, checkout, and upgrade paths.
• Improve the conversion of Crown Macro’s large social audience into owned email relationships and paid subscriptions.
• Design and test offers, positioning, packaging, trials, guarantees, annual plans, and upgrade paths.
• Partner with engineering to improve signup, onboarding, attribution, experimentation, and analytics.
• Build a disciplined testing program while avoiding low-impact experimentation performed solely to populate dashboards.
• Improve the customer journey from signup through the first 30 to 90 days.
• Develop onboarding and lifecycle programs that quickly demonstrate the value of Crown Macro’s products.
• Work with product, editorial, and customer experience teams to reduce expectation gaps and early voluntary churn.
• Segment subscribers based on source, behavior, product usage, and intent.
• Build and lead Crown Macro’s growth marketing organization.
• Determine which capabilities should be…