Associate Director, Commerce Programmatic

Role Summary & Impact

The Associate Director, Programmatic Commerce will drive excellence in tactical activation and day‑to‑day management of programmatic‑based activations. You will lead audience and creative strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of programmatic media buys across several retailer media networks and DSPs, including but not limited to Amazon, Citrus Ad, Criteo, The Trade Desk, Walmart, etc. The role will require a deep understanding of each platform’s programmatic offerings—from self‑serve to managed service—and a strong partnership with retail media networks and key client stakeholders.

An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead
  Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, Citrus Ad, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on‑going campaign compliance to GroupM established guidelines and best practices.
• Lead the incorporation of cross‑channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 5+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Experience with retail bid management platforms such as Pacvue or Skai.
• Experience with campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP…