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Director, CRM & Lifecycle Marketing — Growth & Revenue
Job in
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-08-02
Listing for:
PVH (Tommy Hilfiger/Calvin Klein)
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing
Job Description & How to Apply Below
Good Sam in Chicago, IL, is seeking a Director, CRM and Lifecycle Marketing to own campaign strategy and revenue outcomes across Membership/Loyalty and Protection Products, spanning the full customer lifecycle. This hybrid role offers visibility and impact as you lead programs from brief to performance read, ensuring measurement and optimization at every stage.
You'll translate business priorities into multi-channel campaigns (Email, Direct Mail, SMS, Events), own personalization strategies,
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