Senior Marketing Manager: GTM (Hybrid

Senior Marketing Manager, Go-To-Market Location :
Chicago, IL | Hybrid (1-2 days per week in office)

Reports to:

Managing Director

At 8th Light, we bring life to the best ideas. Founded in 2006 and headquartered in Chicago, we are a technology solutions consultancy that partners with organizations from early-stage startups to the world's largest companies. We take on hard software challenges and turn them into durable results. We build agentic products, the platforms they run on, and the engineering and design at every layer.

Our commitment to quality means we deliver solutions we’re truly proud of, while our curiosity sparks innovation and breakthrough thinking. 8th Lights thrive in an environment that champions continuous education, fueling our growth through mentorship and hands‑on work. We foster an open, collaborative culture grounded in honesty that builds trust, and believe true success is measured by the outcomes we create for our clients.

If this kind of work and our kind of people energize you, you’ve found the right place.

You’re a hands‑on marketer who makes things happen. You’ve spent your career close to the work, turning strategy into a steady cadence of content, events, and outreach that actually ships. You’re energized by a clear market position and the discipline of carrying it anywhere a buyer might meet us. You understand that in a market flooded with AI‑generated noise, senior buyers are moved by credible expert voices, real stories, and warm relationships.

This is a hands‑on, individual contributor role. You'll own the full marketing function solo, not manage a team, so you're as comfortable in the weeds of a newsletter as you are setting the measurement strategy. You’d rather help technologists publish sharp, field‑anchored points of view on a reliable rhythm than blast a generic email to a list and you have the ability to shape an expert's thinking without being the expert yourself.

You own the system, not just the project, and you hold yourself accountable to the results. Over your 6-8 years of experience, you've brought:

• Proven ownership of marketing measurement and analytics: you’ve instrumented a marketing stack, stood up always‑on reporting, and led with numbers instead of waiting for someone else to produce them
• Fluency with SEO and AEO, demand generation, and website and content analytics tooling
• Experience marketing a professional services, consulting, or technical product business to senior B2B buyers
• A track record building and running an editorial or content engine across owned channels:
  Linked In, newsletter, blog, and website
• Real event execution experience, ideally intimate, executive‑level formats rather than large‑scale conferences
• Comfort partnering with senior technologists to surface stories and points of view, and the editorial judgment to keep them on message
• A relationship‑driven instinct: you treat a peer referral and a warm introduction as the highest‑value signals you can create
• Plainspoken writing and editing skills, and a low tolerance for jargon
• The organizational savvy to coordinate sales, client service, and leadership toward a shared rhythm, including people who don’t report to you

We sell expert‑led technology solutions and our pipeline tracks with how present and invested our experts are in the market. Your job is to make that presence consistent, sharpen the message behind it, and build the system that keeps it running without depending on heroics. You’ll own execution of our go‑to‑market plan and report to the Managing Director. You’ll be responsible for:

• Instrumenting and running always‑on reporting on the leading indicators that show the engine is working, including content engagement from target buyer titles, newsletter growth, website journeys, and event conversion
• Turning the numbers into decisions: where to invest, what to cut, concentrating where we can show up reliably and pruning channels we can’t sustain
• Owning the editorial calendar across our owned channels, and keeping every surface carrying our position: agentic products, deep platform expertise
• Building and running our content engine:…