Associate Director, Strategic Planning (Pharma Ad Exp required

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first - and only - agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting
-and staying
-healthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES AN ASSOCIATE DIRECTOR, STRATEGIC PLANNING DO?

Acting as the voice of the consumer at EVERSANA INTOUCH, an Associate Director Strategic Planning will work on a variety of projects guided by a tenured Planning Director or Group Planning Director. This person will provide research, insight and strategic guidance to a variety of accounts, consumer profiles and industry verticals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:

• Partners with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts

• Synthesizes data and insights to drive integrated strategy development, comprehensive multichannel plans and creative ideas

• Works with cross-functional team to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems

• Establishes strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business

• Directs strategic key components of the client business and actively engages client

• Leads multiple, simultaneous projects and assignments including delegating as appropriate

• Takes lead on all annual planning deliverables

• Identifies opportunities for improvement, organic growth and workflow efficiencies of agency

• Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems

• Actively supports new business activity where required Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

• All other duties as assigned

WHAT ARE WE LOOKING FOR?

MINIMUM

KNOWLEDGE, SKILLS AND ABILITIES:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus

• Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market

• Strong digital and analytical capabilities a must

• Pharma/Healthcare background very nice to have

• Storyteller and persuasive presenter

• Deep understanding of digital channels, and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media

• Resourceful, sees the big picture but likes to dig into the details, innately curious

• Strong balance of creativity and analytics

• Ability to simplify the complex

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient's best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and hold myself accountable.

Embrace Diversity I create an environment of…