Lifecycle Marketing Lead

• Develop and own Dub Club's lifecycle marketing and CRM strategy across creators and subscribers.
• Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
• Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
• Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality.
• Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs.
• Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences.
• Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact.
• Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value.
• Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI.
• Own and optimize Dub Club's CRM platform, campaign infrastructure, deliverability, and communication governance.
• Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency.
• Establish reusable lifecycle frameworks that allow Dub Club to scale without relying on repetitive manual outreach.
• Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention.

• 6 or more years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function.
• Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business.
• A track record of improving outcomes such as activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value.
• Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication.
• Experience using CRM or marketing automation platforms such as Braze, Iterable, Customer.io, Hub Spot, Salesforce Marketing Cloud, or similar tools.
• Strong analytical skills and experience using customer data, cohort analysis, and experimentation to guide decisions.
• Experience partnering closely with Product, Data, Engineering, and customer-facing teams.
• Comfort working in an early-stage environment where you will need to set the strategy and execute the work.
• Strong communication, project management, and cross-functional collaboration skills.
• Curiosity about AI and experience using automation to create more personalized customer experiences or improve operational efficiency.

Demonstrates expertise in lifecycle marketing and CRM strategy, focusing on customer engagement, retention, and growth through data-driven decision-making and multi-channel communication. Proficient in utilizing automation and AI to enhance customer experiences and operational efficiency.

• Lifecycle Marketing Strategy
• Behavioral Segmentation
• CRM Platforms (Braze, Iterable, Hub Spot)
• Data Analysis and Cohort Reporting
• Multi-Channel Communication

• Lifecycle Program Development
• Customer Journey Design
• A/B Testing
• Customer Data Analysis
• Retention Strategy

• Strong Communication
• Project Management
• Cross-Functional Collaboration

• Consumer Subscription
• Marketplace
• Creator Platform
• E-Commerce
• Customer Growth

• CRM Platforms
• Marketing Automation Tools
• Data Analytics Tools