Sr. Brand Strategy and CX Consultant

This position supports the development and execution of brand and experience strategies that advance, protect, and strengthen the BCBS Brand across the System and in partnership with Plans. Working primarily in Brand Strategy with a secondary contribution to Customer Experience, it translates research and consumer insights into strategic direction, develops brand and creative briefs, and synthesizes inputs into clear recommendations that inform brand decisions.

It plays an active role in the System's brand and marketing leadership forums and contributes to customer experience programming where brand, marketing, and experience intersect. Provides strategic brand and marketing direction to the customer experience program of work, including the CXLC, ensuring alignment where brand, marketing, and experience converge across both Association and Plan engagement. Leads defined work streams within the System brand strategy, in partnership with the Director of Brand Strategy, translating consumer insights and research into direction that activates the brand and delivers on the brand promise.

Synthesizes research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis. Develops strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners. Drives initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams.

Develops content and strategic recommendations for the Marketing Executive Council and advisory group, driving follow-through that aligns brand and marketing priorities across the System.

• Education Required BS or equivalent work experience
• Experience Required 5+ Years Experience in brand strategy or marketing

• Professional, Academy for Health Care Management (PAHM) - AHIP

• Experience translating insights into strategy and innovation priorities for a brand.
• Experience conducting competitor reviews and analysis.
• Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events.
• Experience or understanding of customer relationship management tools (e.g. Sales Force, Hubspot, etc.)
• Experience building a consensus to gain alignment across multiple stakeholders
• Experience working in a highly-regulated industry
• Workshop design
• Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools.

The posting range for this position is:  -

The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs.

This job is also eligible for annual bonus incentive pay. We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.

Note:

No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Blue Cross Blue Shield Association (BCBSA), we are a national association of 33 independent, community-based and locally operated Blue Cross Blue Shield companies and we are driven by purpose. Join the team who supports the nation's largest healthcare network, providing coverage to nearly one in three Americans as we relentlessly pursue affordable healthcare and ensure peace of mind for the people we serve.

Be part of our storied history of innovation as we advance well-being and health equity. Experience a culture that is built on our core values, connection, work-life flexibility, well-being, and a commitment to our community. If you thrive at a company that values inclusivity, accountability, courage, teamwork, and respect, we're glad you found us.