Senior Director, Marketing and Communications

Senior Director of Marketing and Communications
Pulmonary Fibrosis Foundation

The Director of Marketing and Communications provides strategic leadership for all marketing, communications, and brand initiatives of the Pulmonary Fibrosis Foundation (PFF). Reporting to the Chief Development Officer, the Director oversees the Marketing and Communications department, including direct supervision of the Manager of Marketing and Communications. In accordance with the 5-year strategic plan - The PFF is Me, this role is responsible for developing and executing comprehensive strategies that advance the PFF’s mission, strengthen brand identity, grow audience engagement, and support fundraising and patient education goals.
The ideal candidate is a mission-driven, strategic communicator with a strong nonprofit background, proven experience leading teams, and the ability to translate organizational priorities into compelling, multi-channel communications.

Reports To:

Chief Development Officer
Direct Reports:
Manager of Marketing and Communications
Classification:
Full-Time, Exempt

Develop and implement an annual integrated marketing and communications plan aligned with the PFF’s strategic priorities, fundraising initiatives, and patient education goals, including but not limited to:

• PFF Registry
• PFF Summit
• Broadway Belts for PFF!
• PFF Walk

Serve as the primary strategic advisor to senior leadership on all matters related to brand, communications, and marketing

Monitor and report on key performance metrics, campaign outcomes, and departmental goals to the Chief Development Officer

Stay current on trends in nonprofit marketing, digital communications, and the pulmonary fibrosis landscape to inform strategy

Provide day-to-day leadership, mentorship, and professional development for the Manager of Marketing and Communications and other department staff

Establish departmental priorities, workflows, and timelines to ensure high-quality, on‑time delivery of all communications projects

Manage departmental budget, vendor contracts, and outsourced agency relationships, ensuring effective use of resources

Collaborate cross-functionally with Development, Programs, Research, Clinical Affairs, Corporate Partnerships, and Events teams to align messaging and support organizational goals

Champion and protect the PFF brand, ensuring consistent application of visual identity guidelines across all platforms and materials

Provide strategic and creative oversight for all public-facing PFF materials, including print, digital, social media, website, and event collateral

Lead the evolution and refinement of brand standards as the organization grows

Provide strategic oversight of the PFF website and SEO strategy in partnership with outsourced digital partners

In conjunction with the Marketing and Communications Coordinator, ensures email communications and campaigns are in alignment with organizational messaging strategies

Evaluates performance data to optimize engagement across PFF’s digital assets

Provide strategic support to the Marketing and Communications Manager, who oversees the PFF’s social media presence across Facebook, Instagram, Linked In, and emerging platforms

Oversee the development and execution of major marketing campaigns

Supports the Marketing Manager in directing the PFF’s work with outsourced marketing agencies, ensuring deliverables meet quality standards and strategic objectives

Oversees PFF Communications Consultant as it relates to the PFF’s public relations strategy, including media outreach, press releases, and spokesperson preparation in partnership with PR consultants

Serve as a communications resource and liaison for crisis communications, organizational announcements, and media inquiries

Build and maintain relationships with media contacts and key external stakeholders

Provide strategic oversight and editorial direction for the PFF’s annual magazine, the Breathe…