VP of Marketing

Compensation: $130K - $200K

Our client is a fast-growing financial technology company building high-performance infrastructure for cross-border payments and global USD accounts. Backed by premier venture capital firms, the organization enables faster, lower-cost, and more reliable financial services infrastructure for embedded finance platforms, fintechs, and financial institutions operating in emerging and high-growth global markets.

Location:
Remote

Remote | Full-time

Our client is a fast-growing financial technology company building high-performance infrastructure for cross-border payments and global USD accounts. Backed by premier venture capital firms, the organization enables faster, lower-cost, and more reliable financial services infrastructure for embedded finance platforms, fintechs, and financial institutions operating in emerging and high-growth global markets.

To support their next stage of global scale, our client is seeking an experienced and vision-driven Vice President of Marketing
.

Reporting directly to executive leadership, the VP of Marketing will take full ownership of the marketing function. This executive leader will set the overall vision and multi-year strategy, align marketing initiatives with corporate priorities, and act as the executive voice for brand narrative, demand generation, and go-to-market (GTM) strategy. Rather than leaning solely on traditional hiring, the ideal candidate will design, build, and scale an AI-native marketing function, driving both product-led growth (PLG) and enterprise inbound pipeline for an API-first financial infrastructure product.

• Marketing Strategy & Vision:
  Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives
• Build an AI-Native Marketing Function:
  Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows
• Pipeline & Demand Generation Ownership:
  Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets
• Product-Led Growth (PLG):
  Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives
• Brand Positioning & Category Leadership:
  Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers
• Multi-Channel Strategy:
  Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels
• Executive & Cross-Functional Alignment:
  Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches
• Performance Measurement & Reporting:
  Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes

• Leadership
  
  Experience:
  
  8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments
• Domain Expertise:
  Strong background marketing in stable coins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure
• Scaling & AI-Driven Operations:
  Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools
• Technical Audience & PLG Fluency:
  Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning
• Executive GTM Accountability:
  Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion
• Inbound & Demand Generation Excellence:
  Strong expertise in designing, measuring,…