Senior Marketing Manager

The Role

Jumpx Gogh is a PE-backed IFS professional services firm formed from the recent merger of Jump Model and Gogh Solutions. We deliver a wide variety of Professional Services spanning from IFS Cloud implementations across ERP, EAM, and Service, managed support, training, change management, and advisory work across North America for clients in asset-intensive industries.

Marketing already has meaningful infrastructure in place including active campaigns, a growing contact base, lead scoring, and a content foundation built on deep IFS expertise. What's missing is a clear owner who can turn that activity into a measurable, repeatable lead generation system.

Reporting to the SVP, Marketing & Alliances, the Senior Marketing Manager will own demand generation, campaign execution, website and brand experience, content direction, funnel reporting, and sales alignment and will play a central role in launching the Jumpx Gogh brand to market. You will be supported by a dedicated marketing operations resource who handles the technical infrastructure (Hub Spot, GA4/GTM, website hosting, integrations).

Your mandate is strategy, execution, and outcomes.

If you are energized by building a demand engine with real commercial impact, have the IFS Platform (PSO, Field, Service Management, FSM, ERP and EAM) fluency to create messaging that lands with enterprise buyers, and are ready to take clear ownership of marketing’s contribution to the pipeline, this role was made for you.

• Demand Generation & Lead Generation: Build and run a measurable lead generation engine including cold outbound, nurture programs, thought leadership, vertical and event campaigns, Linked In outreach, and website-intent-driven follow-up. criteria and the SAL handoff process with sales and BD.
• Website Strategy, Management & Conversion: Own the business side of the Jumpx Gogh website including roadmap, messaging, landing pages, conversion paths, lead capture, and campaign pages. Make the site a lead generation engine.
• New Brand & Website Launch: Lead the marketing execution of the Jumpx Gogh brand launch including website experience, messaging architecture, campaign assets, sales enablement, and customer-facing content. The launch must be commercially useful, not just visually polished.
• Campaign Strategy & Execution: Build annual and quarterly marketing plans and own each campaign from concept through reporting (audience definition, ICP selection, messaging, assets, email copy, nurture paths, and performance optimization).
• IFS Positioning & Messaging: Translate Jumpx Gogh’s delivery expertise into clear market messages that resonate with enterprise buyers across ERP, Service Management, FSM, EAM, PSO, and implementation services. Work with SMEs to turn real experience into content that drives action.
• Content & Thought Leadership: Own the content calendar ensuring every asset connects to a campaign, buyer problem, funnel stage, or sales motion.
• SEO, AEO & Digital Visibility: Own the digital visibility strategy including keyword strategy, content structure, page optimization, and AI search readiness.
• Linked In & Social Demand Generation: Own Linked In as the primary B2B social channel for organic content, executive social, campaign support, and outreach coordination via Meet Alfred or similar.
• Reporting, Attribution & Funnel Visibility: Own marketing performance reporting through weekly and monthly coverage of campaigns, MQLs, SAL/SQL progression, sourced and influenced pipeline, and campaign ROI. You own the interpretation and recommendations; marketing ops owns the infrastructure.
• Sales, BD & Partner Alignment: Ensure marketing-generated leads are acted on and that sales and marketing share a common definition of a qualified opportunity. Support IFS partner marketing programs including joint campaigns, MDF activity, and alliance messaging.

• 7+ years of B2B marketing experience: in enterprise software, ERP, consulting, systems integration, SaaS, or professional services.
• Proven demand generation track record: you have built and run lead generation programs tied to MQL, SAL, SQL, pipeline, and revenue outcomes.…