Sr Product Marketing Manager, Financials

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The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.

In this role, you will lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches.

You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.

• Refresh Narrative & Personas:
  Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
• Articulate AI Value:
  Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.

• AI Agent Launches:
  Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
• Packaging & Pricing Transitions:
  Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
• Campaign & Outbound Support:
  Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.

• Enablement Assets:
  Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battle cards.
• Field Empowerment:
  Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.

• ISV Partner GTM:
  Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.

• Market & Competitive Intelligence:
  Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
• NRR & Adoption Protection:
  Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.

Basic Qualifications

• Domain Expertise: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
• Technical & Market Knowledge:
  Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
• Strategic & Tactical Mastery:
  Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
• Cross-Functional Influence:
  Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.

Other Qualifications

• Communication
  
  Skills:
  
  Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.…