Associate Director, Strategy

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Zenith looking for a talented Associate Media Director, Strategy to manage the day-to-day Media Planning and Strategy functions for a high profile and fast-paced account. This person will lead a team in the development and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP.

This position reports directly to the VP, Media Strategy.

• Build and implement effective marketing strategies leading all day-to-day aspects of media planning across multiple campaigns
• Develop planning objectives that align with and elevate the client’s marketing and business goals
• Act as the cross-team leader collaborating with Investment, Content, Strategy and Programmatic teams, as well as brand IAT to integrate all aspects of media ecosystem into media strategy
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Demonstrate strong attention to detail and ability to follow established procedures, completes work in a detailed and accurate manner
• Supervising, training and developing skills of Associates, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
• Responsible for managing projects and resources for all aspects impacting the client’s business
• Participates in the recruitment and selection of junior staff
• Mentor and guide direct reports to ensure proper education for advancement
• Lead by example assisting in all levels of the planning and activation process
• Effectively communicate across all levels and be willing to adopt new skills with an emphasis on AI tool usage
• Detailed awareness of media landscape, trends, challenges and competition
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 6+ years of media planning experience
• 2+ years of experience managing junior staff
• Agency experience highly preferred
• Computer Skills/Software Knowledge:
  Microsoft Suite, Nielsen Suite, Kantar/Vivix, IMS, Flowchart Software, R/F and Optimization Software (NMI or similar), Social Tracking tools, com Score, Prisma, Mbox, MRI/GfK, GWI, You Gov
• Ability to translate data into well-articulated and actionable ideas
• Strong written and verbal skills, with ability to present to…