Product Marketing Manager

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

We’re hiring an experienced Product Marketing Manager to define and defend the competitive position of ZAIDYN Personalization, at the center of one of the most contested categories in life sciences software. This category is being fought over from every direction: horizontal platforms like Veeva and Salesforce building into personalization from CRM and content, focused specialists like Aktana pushing deep on next-best-action, and large pharma weighing whether to build these capabilities in-house rather than buy.

Salesforce’s recent agreement to acquire Contentful is the clearest signal yet that the market is consolidating around exactly the personalization-plus-content thesis ZAIDYN Personalization already delivers natively for life sciences, already helping clients cut content release time to as little as 5 to 7 days and lift customer engagement by up to 50%. This is a rare opportunity to shape how a category gets defined, not just how a product gets marketed.

You’ll own positioning, launches, and enablement across two ZAIDYN product lines:
Customer Engagement’s real-time orchestration and next-best-action engine, and Content’s compliant, MLR-native content supply chain, including its own Content Personalization module. Your job is to make the market see what’s obvious once you look closely: these aren’t two products that happen to share a roadmap, they’re two halves of the same personalization stack, built for an industry no generic CRM or CMS can safely serve.

This is initially an individual contributor role, with the scope, seniority, and visibility of one, and a clear path to build and lead a team as ZAIDYN Personalization grows.

This is a role for a strategic product marketer who thrives on competitive pressure rather than avoiding it, someone who can turn a crowded, noisy category into a sharp, differentiated story the market remembers. You’ll combine product depth, creative communication, and competitive instinct to make ZAIDYN Personalization the category’s clear answer for life sciences, not just another option in it.

• Define and refine the ICP, buying committee, and buyer personas across sales, marketing, insights & analytics, and IT, along with the value architecture for both ZAIDYN Customer Engagement and ZAIDYN Content.
• Set messaging hierarchy and buyer segmentation across both product lines, so every audience gets a clear, specific reason to believe.
• Craft messaging that connects real-time engagement orchestration and compliant content generation into one coherent personalization story.

• Build and continuously sharpen ZAIDYN Personalization’s competitive positioning against horizontal platforms like Veeva and Salesforce and specialist point solutions like Aktana, translating technical differentiation into arguments sales can actually use.
• Track competitive moves, including market consolidation like Salesforce’s acquisition of Contentful, and turn them into fast, credible counter-positioning and talk tracks.
• Guide strategic inputs to packaging, pricing, and category positioning decisions, helping define how ZAIDYN Personalization gets bought, not just how it gets described.
• Make the-build-vs-buy case, arming sales and leadership with the argument for why a life-sciences-native platform beats…