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Sr Product Marketing Manager
Job in
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-08-03
Listing for:
PR Girl Manifesto
Full Time
position Listed on 2026-08-03
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy
Job Description & How to Apply Below
Marketing##
Job Description
** Your work days are brighter here.
** We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other.
Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.
In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
** About the Team
** At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, serious about what we do, but we like to have a good time too!
** About the Role
** The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test this role, you will lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story.
You will champion market adoption for next-generation AI agents and support upcoming partner launches.
You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.
Positioning & Messaging Narrative
* Refresh Narrative & Personas:
Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
* Articulate AI Value:
Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.
Product Launches & Go-To-Market Execution
* AI Agent Launches:
Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
* Packaging & Pricing Transitions:
Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
* Campaign & Outbound Support:
Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.
Sales Enablement & Collateral Development
* Enablement Assets:
Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battle cards.
* Field Empowerment:
Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.
ISV & Ecosystem Strategy
* ISV Partner GTM:
Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.
Customer Insights & Adoption Marketing
* Market & Competitive Intelligence:
Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
* NRR & Adoption Protection:
Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.
** About You
**** Basic Qualifications
*** Domain Expertise:…
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