Senior Manager, Business Unit & Strategy Sales

• Develop robust business proposals that combine brand story with customer’s strategic interests
• Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations
• Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential
• Lead trade marketing and shopper marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals
• Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge
• Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs
• Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan
• Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization
• Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats
• Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets
• Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics
• Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization

• Seasoned experience with an understanding of FMCG industry
• Prior experience in category management or sales required
• Excellent analytical and problem-solving capability with experience using data
• Syndicate/panel data familiarity a plus
• Ability to lead cross functional teams, handle simultaneous projects, and deliver within agreed upon time frames
• Outstanding verbal, written and interpersonal communications skills
• Advanced Excel knowledge and experience working with databases
• Experience presenting to and working with customers

Demonstrates expertise in developing business proposals and conducting market research within the FMCG industry, with a strong focus on sales forecasting, promotional compliance, and cross-functional collaboration to drive revenue growth.

• FMCG Industry Experience
• Category Management
• Analytical Problem-Solving
• Advanced Excel Proficiency
• Cross-Functional Team Leadership

• Market Research
• Sales Forecasting
• Promotional Compliance
• Data Analysis
• Budget Management

• Verbal Communication
• Written Communication
• Interpersonal Skills
• Project Management

• Trade Marketing
• Shopper Marketing
• Commercialization Process
• Revenue Management
• Competitive Landscape Analysis

• Syndicate Data
• Panel Data
• Databases