Program Manager, Brand Management

Requisition

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers.

Additional information about the company can be found at

The Brand Managemen Whirlpool Corporation is seeking a Program Manager, Program Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like Jenn Air, Kitchen Aid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.t team promotes and maintains the brand image at local, national or international levels.

Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

As a Program Manager within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of global product launches and social strategy for Kitchen Aid Small Appliances, managing project timelines and resources, and driving operational efficiency across various initiatives.

• Brand dedicated resource managing global product launch content and social strategy execution.
• Manages the planning, coordination, execution, and successful delivery of go-to-market assets for Kitchen Aid Small Appliance global product launches and social media campaigns.
• Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
• Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
• Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
• Partner with the resourcing and strategy team to ensure briefs are clear and actionable.
• Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution.
• Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
• Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
• Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.

• Bachelor's degree required
• 7 years experience in product, brand, project, or account management.
• Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes.

• Strong communication, diplomacy, and stakeholder management skills.
• Experience managing project-level risks and navigating ambiguity.
• Process-driven with a continuous improvement and growth mindset
• Demonstrated proactive problem-solving skills and attention to detail.
• A collaborative team player who helps foster a trust-based workspace culture.

The anticipated salary range for this position is $55,900 - $118,000 + Annual Bonus. Final compensation within this range will be determined based on several factors, including the candidate’s relevant skills, professional experience, and specific educational background and certifications.

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!

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