Creative Director, Content & Brand

Company Description

Adoorn is reimagining the front of the home—starting with the mailbox—making it effortless to elevate curb appeal into a statement of style, character, and joy.

We are building a content-driven brand that lives across product, design, storytelling, and transformation. Our flagship long-form You Tube series anchors a broader content ecosystem that fuels discovery, brand affinity, and product adoption.

We’re hiring a Creative Director, Content & Brand to define Adoorn’s creative voice and lead the storytelling that brings the brand to life across campaigns, content, and channels.

This role focuses on vision, storytelling, and creative leadership
—while leveraging modern AI tools and internal systems to scale planning, iteration, and coordination.

You will define and protect Adoorn’s creative voice across the brand while leading the storytelling and creative direction behind our content ecosystem—including the You Tube franchise that will make the front of home a category Adoorn owns.

You are the creative leader responsible for shaping how Adoorn looks, feels, and communicates across every customer touchpoint.

• Define and evolve Adoorn’s creative vision, tone, and aesthetic
• Ensure brand consistency across paid media, ecommerce, retail, lifecycle, social, and product storytelling
• Lead concept development for major moments including seasonal campaigns, product launches, and retail initiatives
• Establish creative systems and standards that enable the marketing team to scale output without diluting brand quality
• Partner closely with the VP of Brand Marketing to translate strategy into compelling creative expression
• Provide clear creative direction to designers, editors, creators, and external partners

Success in this role means Adoorn creative feels cohesive, elevated, and unmistakably recognizable across every channel.

Adoorn’s long-form content franchise will be a major engine for brand discovery and storytelling.

of the series and ensure every episode reflects the brand’s creative standards.

• Define the creative north star for the series: format, tone, pacing, storytelling structure, and visual language
• Shape episode concepts, story arcs, and transformation moments
• Direct host and on-camera talent to deliver authentic, engaging storytelling
• Guide the visual and narrative style of episodes, ensuring the show feels premium and distinctive
• Collaborate with editors and producers to ensure strong storytelling and pacing in post-production
• Help define the broader content ecosystem:
  Shorts, social cutdowns, and supporting content derived from each episode

Your goal is to ensure the series becomes a recognizable and repeatable content franchise
, not just a collection of videos.

You will lead the creative aspects of production
, ensuring every shoot captures the right story, visual tone, and emotional payoff.

• Direct shoots and guide what is captured to ensure strong storytelling and brand alignment
• Provide creative direction for set design, composition, lighting, and framing
• Direct talent, homeowners, and contributors on camera
• Ensure key story beats, design decisions, and reveal moments are captured effectively
• Maintain quality standards even when working within real-world constraints

Operational logistics, scheduling, and coordination will increasingly be supported by internal operations roles and production systems as the program scales.

You will help establish the creative operating system that allows Adoorn’s content engine to scale efficiently.

This includes:

• Establishing creative frameworks and templates for campaigns and content
• Defining how hero content translates into paid media, social, lifecycle, and ecommerce storytelling
• Setting standards for thumbnails, titles, and visual packaging for You Tube and social
• Ensuring the brand maintains a clear and consistent visual identity as output increases

AI-suppo…