Executive Director, Strategy - CREO

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Creo is Omnicom Media’s (OM) Influencer marketing agency. Our mission is to connect brands with authentic influencers, delivering data-driven influencer planning and activation as an integral part of our clients’ media strategies. We are seeking a visionary Executive Director, Creative Strategy to lead the convergence of creative excellence and strategic innovation. In this role, you will develop and execute creative strategies that inspire both teams and clients, translating cultural insight and commercial objectives into compelling influencer-led campaigns.

The ideal candidate will be a creative leader with a proven track record of building world-class campaigns for Fortune 500 companies, combining artistic vision with strategic rigor and an obsession with creators and their value to brands.

The Executive Director, Creative Strategy reports to the Chief Strategy Officer, Creo North America.

• Develop and lead the creative vision, standards and creative output across Creo’s client engagements, ensuring alignment with cultural moments, client objectives and market trends.
• Set the creative direction and standards across all high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and creatively compelling while commercially grounded.
• Establish and uphold agency-wide standards for creative excellence, ensuring consistent quality, innovation, effectiveness and craft across all creative outputs.
• Interrogate creative briefs to uncover core challenges, identify hidden opportunities, and clearly communicate creative direction and deliverables to internal teams and clients.
• Serve as the creative lead translating strategic direction into compelling campaign concepts, content architectures, creator-first storytelling opportunities and creative systems that drive measurable results.
• Develop creator-native creative processes that enable creators to meaningfully contribute to, shape and evolve campaign ideas.
• Lead and mentor a creative team, coaching creative personnel at all levels on strategic thinking, craft, career progression, and performance management.
• Define creative briefing, review and feedback processes that elevate creative craft, improve consistency and strengthen the overall quality of creative output.
• Partner with strategy and production teams to establish ideal environments and processes for creativity to thrive while maintaining commercial rigor and project feasibility.
• Conduct deep research to understand audience needs, emotions, and aspirations, translating insights into creative strategies that align influencer casting and content to brand KPIs and business outcomes.
• Identify emerging trends, cultural moments, and platform shifts that align with brand values, translating these into creative implications and opportunities for client strategy.
• Represent Creo as a clear voice of authority for creator-powered creativity within the agency and the wider industry, championing creative effectiveness and innovation.
• Maintain senior-level client relationships, representing our creative capabilities while helping clients identify future opportunities for creativity and influencer collaboration.
• Lead cross-functional collaboration with Analytics, Paid Media, Production, and Account Management to ensure cohesive work that balances creative ambition with commercial rigor and measurable performance.
• Partner with senior leadership to develop and implement new creative offerings, formats and capabilities that strengthen Creo’s creative proposition and…