Lifecycle Marketing Manager

Lifecycle Marketing Manager

We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. You will own campaigns across email and in-product channels, using experimentation and personalization to drive measurable improvements in usage, retention, and revenue.

In this highly cross-functional role, you'll partner closely with Product-Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs.

This position is an individual contributor role reporting to the Lifecycle Marketing Director.

Responsibilities:

• Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
• Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
• Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
• Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
• Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
• Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
• Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys
• Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
• Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Basic:

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company
• Experience building and launching multi-step email and/or in-product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation
• Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

Preferred:

• Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment
• Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences
• Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)
• Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention
• Familiarity with product-led growth and sales-assisted motions, and how lifecycle marketing can support both self-serve and sales-led journeys
• Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels
• Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

• California: $ - $ base salary
• Illinois, Colorado, Massachusetts and Minnesota: $ - $ base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $ - $ base salary

This role is also eligible for the following:

• Bonus:
  Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care…