Director, Brand & Performance Strategy

Director, Brand And Performance Strategy

We are seeking an experienced Director, Brand and Performance Strategy to support the launch of a new brand and offering. This role is ideal for a strategist who can provide clear guidance, structure, and recommendations for a new-to-launch offering in financial services. The client requires a hands-on partner who can evaluate campaign performance, identify opportunities, and recommend the right tactics to drive results.

Responsibilities include partnering with the client to clarify brand positioning, target audience, and launch objectives; providing structured guidance on the right marketing activities to prioritize throughout the launch; evaluating existing and planned campaign tactics across channels; developing clear, actionable recommendations to optimize campaign performance over time; partnering with analytics team members to monitor campaign metrics and translate performance data into insights and next steps;

acting as a trusted advisor to ensure decisions align with both short-term launch goals and long-term brand growth; and supporting coordination across creative, media, and internal teams to ensure campaign alignment.

Qualifications include 10+ years brand strategy, planning, digital marketing experience; proven experience leading strategy and digital roadmap projects in a complex business and marketing environment; a rigorous analytical approach as well as abstract problem-solving skills; excellent communication and presentation skills; ability to develop strong client relationships and trust based on deep immersion into the client's business; a "change agent" attitude; adept at storytelling and able to simplify and clarify complex concepts;

strong interpersonal skills and team player with experience managing and training junior strategists; and a curiosity to stay up-to-date with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns.

Additional information includes powerful resources such as paid family care, monetary assistance and support for adoption, surrogacy and fertility, pet adoption, employee assistance programs, tuition assistance, paid time off, matching gifts programs, flexible working arrangements, 'Work Your World' program, and business resource groups.