Director of Marketing- Hazardous Waste Division

Marketing Director

Daniels Health is seeking a highly strategic, commercially minded Marketing Director to lead the end-to-end marketing strategy for our Hazardous Waste Division across the United States, Canada, and the UK; a division which encompasses four unique brands across the three countries. This role is critical in shaping the market positioning, growth trajectory, and long-term competitiveness of a multi-brand, multi-country portfolio during a period of accelerated expansion and brand transformation.

Reporting directly to the Chief Marketing Officer, the Marketing Director of our Hazardous Waste Division will be on the front foot of driving marketing strategy for each of the respective brands and regions, working with Sales Leadership, and our inhouse digital marketing and creative teams to translate this into elevated brand presence and commercial outcomes. As a global director, this role will also be responsible for systemizing and refining standardization across marketing and sales processes;

and at a day to day level, directly supporting the sales organization through aligned, data-driven, and scalable initiatives.

The Marketing Director will own and evolve the overarching marketing strategy of our hazardous waste division and its subsidiary brands, ensuring alignment to commercial targets, brand expectations, and regional market requirements. They will serve as the strategic custodian of all marketing platforms, ensuring consistent governance, optimization, and adoption across regions. They will identify and implement growth opportunities across brands, regions, and product verticals.

They will blueprint and direct strategic content and audience focus across our brand-specific digital channels, working with our Digital Marketing Director and specialists to ensure all digital marketing efforts are cohesively aligned with commercial goals.

The Marketing Director will manage budgets, forecasts and ROI on all marketing campaigns and utilize strong analytical reporting skills to optimize for continued best-results. They will build and maintain subject matter expertise on the implementation of multi-channel tactics.

They will partner with Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue. They will drive omni-channel awareness and demand-generation strategies, balancing brand elevation with bottom-funnel performance.

They will lead multi-channel acquisition campaigns, including paid media, SEO, email automation, and digital conversion pathways, working with our Digital Marketing Director and channel specialists to ensure all digital marketing are cohesively aligned with brand and commercial goals. They will ensure strong cross-functional alignment with Content, Design, Sales, Digital, and Brand teams to deliver cohesive, high-impact initiatives.

They will own the internal adoption of marketing campaigns and initiatives across our sales teams, setting benchmarks, driving system and process accountability, and proactively bringing stakeholders on the journey.

They will implement and maintain a robust analytics framework to measure marketing effectiveness, channel performance, and ROI. They will provide actionable insights to commercial stakeholders, turning data into learnings, optimized strategies and clear recommendations. They will manage divisional marketing budgets with accountability for ROI and long-term investment efficiency.

They will lead the integration of newly acquired ventures into Daniels Health's unified marketing ecosystem. They will provide direct leadership oversight on the implementation of new websites, marketing and sales platforms and technologies. They will identify and operationalize AI-driven and emerging technology solutions to improve campaign efficiency, reporting sophistication, customer and brand experience, and internal workflows.

They will oversee complex, multi-disciplinary projects involving cross-functional teams and external partners; driving budget and KPI accountability, working within multiple time zones, and ensuring timely, high-quality execution and measurable outcomes.

The ideal candidate will have 5+ years of marketing leadership experience in a commercial, growth-oriented environment. They will have proven success in developing and mobilizing marketing strategies that directly support revenue generation. They will have experience managing digital and traditional marketing budgets, with strong financial and analytical acumen. They will have experience supporting international businesses or noteworthy overseas travel exposure. They will be proficient in CRM systems for data tracking, lead management, and performance analysis.

They will have strong project management experience with a history of delivering innovative, high-impact outcomes.

They will have strong research and learning acumen; applying a practical vs theoretical approach to business learning. They will have the ability to…