Social Strategist, YouTube Brand and Social Marketing

Social Strategist, You Tube Brand and Social Marketing

We are seeking a Social Strategist to join the You Tube Brand and Social Marketing team as a data-driven social strategist. In this role, you will focus on building scalable social infrastructure and replicable strategies for the Brand+Social COE to maximize the capability of Social Marketing towards efficient business impact. Your work will empower greater agility, alignment and faster execution speed.

You will fuel the Social Editorial team in building and maintaining a successful always-on brand presence through organic channels, and drive Initiative Social and Influencer Strategies in partnership with Campaign leads. These upfront frameworks and activation principles ensure that social-first thinking is integrated into You Tube's most critical initiatives. You will build and implement Paid Social Boosting strategies, channel strategy, and content strategy.

You will also collaborate with Google Brand Studio to surface performance insights, extracting actionable learnings from across the broader business.

Responsibilities:

• Build replicable frameworks, activation principles, and playbooks for implementation across You Tube Marketing in service of business impact, agility and speed.
• Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations.
• Partner with regional teams to scale globally and support local implementation.
• Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
• Partner with analysts to track social performance, develop recommendations to optimize in real-time, applying learnings to future campaigns, and reporting on impact.
• Collaborate with Google Brand Studio to surface You Tube performance insights and extract actionable learnings from across the wider business.