Product Marketing Lead

Product Marketing Lead, ZAIDYN Medical and Clinical

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZAIDYN by ZS is a B2B SaaS, agentic AI platform for life sciences. A Life Sciences Intelligence Platform (LSIP) trusted by 150+ organizations worldwide to connect commercial, medical, content, and patient data, decisions, and execution. This role sits across two of ZAIDYN's five product lines: you'll own Patient Engagement and Patient Analytics & Insights within ZAIDYN Patient, plus Analytics & Insights within ZAIDYN Commercial, the same governed-data engine, built for two different audiences, unifying patient data on one side and commercial and operational data on the other.

We're hiring a seasoned Product Marketing Lead to define and scale the story of ZAIDYN Medical and ZAIDYN Clinical, the two ZAIDYN product lines closest to the science: evidence generation, medical affairs, and clinical development. You'll own positioning, launches, and enablement for medical affairs, HEOR, evidence generation, and clinical operations leaders across pharma and biotech, while leading and developing a Product Marketing Sr Associate who's already deep in ZAIDYN Medical.

It's a role for someone who wants to combine hands-on product marketing craft with real people leadership.

This is a role for a strategic product marketer who can turn dense scientific and clinical detail, from care gaps and KOL evidence to trial design, into positioning that medical, commercial, and clinical stakeholders all trust. You'll combine product depth, creative communication, and commercial acumen to make ZAIDYN the category leader in medical affairs and clinical intelligence, while building your Sr Associate into a stronger, more independent product marketer along the way.

What You'll Do:

Positioning & Narrative

• Define and refine the ICP, buying committee, and buyer personas across medical affairs, HEOR, evidence generation, and clinical operations, along with the value architecture for both ZAIDYN Medical and ZAIDYN Clinical.

• Build positioning independently for ZAIDYN Medical's care gap, opinion leader, and patient outcomes intelligence and ZAIDYN Clinical's trial design and site selection capabilities and connect the two into one coherent story where applicable.

• Craft messaging that holds up for scientific and clinical audiences without losing the strategic thread for commercial and executive stakeholders.

Team Leadership & Development

• Lead, coach, and develop a Product Marketing Sr Associate focused on ZAIDYN Medical, setting clear goals and creating room for them to grow in scope and seniority.

• Personally drive product marketing for ZAIDYN Clinical, while setting the strategic direction and quality bar for the ZAIDYN Medical work your Sr Associate delivers.

• Model the positioning, enablement, and storytelling craft this function runs on, so your Sr Associate has a clear standard to build toward.

Go-to-Market Strategy & Launches

• Develop GTM strategy and tiered launch plans, with clear success measures, across both ZAIDYN Medical and ZAIDYN Clinical.

• Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.

Sales Enablement & Adoption

• Develop and drive adoption of high-impact enablement assets: messaging frameworks, case studies, demo flows, and battle cards, etc.

• Lead enablement sessions for AEs and customer success to build field fluency, including when to cross-sell.

• Build advocacy programs with client case studies and outcome stories from both the patient and commercial side.

Storytelling & Evangelism

• Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences.

• Ideate, script, and record engaging product demos and videos that showcase how agentic AI turns care gaps, KOL evidence, and trial data into faster, more confident decisions.

• Simplify complex concepts into accessible, memorable stories that inspire belief and adoption.

Customer & Market Intelligence

• Execute market, buyer, and competitive research across both the medical affairs and clinical development ecosystems to inform GTM priorities.

• Work on win/loss…