Manager, Consumer Insights - Non-Alc

Manager, Consumer Insights
- Non-Alc

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.

We collaborate as a team and celebrate each other's successes. Here's to crafting careers and creating new legacies.

In the role of Manager
- Brand Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans and support non-alc brands. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives.

These initiatives must drive value and sales for our consumers, our distributors, and our company. This position reports to the Director of Brand Insights and works closely with marketing leadership to deliver solutions that drive profitable growth for MCBC.

In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives:
We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf. We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today's complex marketplace. We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.

What You'll Be Brewing We are seeking a dynamic insights professional who will lead our newly created non-alc insights team, supporting key brands such as Zoa, Fever Tree and Naked Life. In this role, you will set the consumer learning agenda (and budgeting) for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation and much more.

Key responsibilities include:

• Research and insights expertise:
  Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
• Driving and maintaining consistent approaches to consumer research across all elements of brand development.
• Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
• Prioritizes key business questions to go answer.
• Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes.
• Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions.
• Ensures we are building strong and relevant brands with a consumer first mindset.

Data analysis and storytelling:
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions. Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.

Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.

Who We're Looking For You're an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward,…