Events & Field Marketing Manager

Events & Field Marketing Manager

Addison Group is partnering with our client to hire an experienced Events & Field Marketing Manager to lead the planning and execution of a large-scale field marketing program across North America. This strategic, hands-on role is responsible for developing event marketing initiatives that generate qualified leads, strengthen brand awareness, and support revenue growth. The ideal candidate thrives in a fast-moving environment and has a proven background managing complex B2B events from concept through execution.

Key Responsibilities:

• Lead the strategy, planning, and execution of a nationwide portfolio of trade shows, conferences, executive events, and customer programs.
• Manage multiple events simultaneously, overseeing logistics, booth production, shipping, vendor coordination, and onsite execution.
• Partner closely with sales leadership to establish event goals, measure success, and maximize pipeline generation.
• Prepare event plans, briefing materials, post-event analysis, and performance reporting for stakeholders.
• Oversee relationships with external vendors, agencies, contractors, and service providers while negotiating contracts and managing budgets.
• Coordinate event-related marketing campaigns across email, social media, and digital channels to drive attendance and engagement.
• Collaborate with internal creative, content, and marketing teams to produce event collateral, promotional materials, and branded assets.
• Manage inventory of trade show displays, promotional items, signage, and marketing materials.
• Support executive networking events, customer engagement programs, and industry association initiatives.
• Ensure seamless communication across sales, marketing, finance, legal, and external partners throughout each event lifecycle.

Qualifications:

• 6–8 years of experience in field marketing, event marketing, or trade show management within a B2B SaaS organization.
• Demonstrated success managing a high-volume event calendar across multiple cities throughout the year.
• Experience using event management platforms such as Freeman, Skyline, Veloxity, Eventbrite, Asana, Canva, or similar tools.
• Strong understanding of CRM and marketing automation platforms, including Salesforce and Hub Spot or comparable systems.
• Experience measuring event ROI through lead generation, pipeline growth, and conversion metrics.
• Proven ability to manage budgets, vendor negotiations, and contract administration.
• Excellent project management, organizational, and cross-functional communication skills.
• Ability to travel up to 45% as business needs require.

Additional Details:

• Previous experience supporting manufacturing, industrial technology, supply chain, or related industries is highly preferred.
• Experience with account-based marketing (ABM) initiatives is a plus.
• Familiarity managing industry associations, memberships, or strategic partnerships is beneficial.
• This is an individual contributor role with oversight of external contractors during peak event periods.
• Position requires daily onsite attendance at the Chicago office.

Perks:

• Competitive base salary with bonus opportunity.
• Opportunity for rapid career growth within an expanding organization.
• Exposure to high-impact marketing initiatives with executive visibility.
• Collaborative and entrepreneurial team culture.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.