Portfolio Marketing Lead - Sustainability & Building Technologies​/Construction (BTC)

Sustainability And Building Technologies & Construction Portfolio Leader

Leads others through influence to align Sustainability and Building Technologies & Construction (BTC)-related products, services and solutions in UL Solutions portfolio to market segments and prioritizes available resources, thereby driving clarity and efficiency in go-to-market execution.

Collaborates with product, solution, industry, services, sales, regional marketing, business-unit marketing functions and senior cross-functional stakeholders to break down silos and bring UL Solutions' Sustainability and BTC portfolios to market in a way that makes sense to buyers (buying committees), sellers and influencers. Develops and understands target buyers and markets and distills information across the organization. Provides strategic direction for international go-to-market implementations, including leveraging content frameworks to attract and convert prospects and leads, enabling sales to facilitate positive customer experience, and ensuring the effectiveness of how Sustainability and BTC portfolios are promoted and sold.

• International go-to-market strategy:
  Business and marketing goals definition – With the right vantage point, the go-to-market strategy is the unifying element that drives efficient execution and growth across the Sustainability and BTC portfolio of offerings. The essential needs are to identify knowledge that helps the organization grow and remain relevant in a mature market, identify unmet buyer needs across sustainability and built environment verticals and regions, and enable feature and function rationalization to build new offerings.
• Portfolio messaging and content:
  Shift from product to customer-centricity – Ensuring that the organization delivers a consistent, customer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle review of content, driven by insights into how the messaging organization process is performing.
• Bringing offerings to market:
  Marketing, product/service/solutions, sales alignment – Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.
• Personas and buyer/customer insights:
  Persona-based marketing commitment – Influence front-end ideation, development and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in innovation. Customer-centricity is difficult to achieve without a deep understanding of buyers and buying committees. Buyer/customer insights drive value upstream and downstream.
• Sales enablement:
  Customer journey and sales cycle alignment – Coordinated sales knowledge transfer programs to avoid inundating sellers and maximize sales adoption across the Sustainability and BTC portfolios.
• Hands-on experience:
  Provide direct leadership for the Sustainability and BTC portfolios while working with senior cross-functional stakeholders, managing pressure and ambiguity, and ensuring seamless integration and alignment across portfolio campaigns.
• Contributes to business success by performing other tasks as required.

What makes you a great fit

• Works well in a matrix organization and is able to manage pressure, competing priorities, and ambiguity.
• Experience in creating marketing strategy using customer and market research, competitive analysis, standards or directives and regulatory frameworks and product/service requirements.
• Strong business acumen and strategic thinking.
• A bachelor's or master's degree in marketing, communications, sustainability, built environment, construction, engineering, science, business or related field.
• At least 6 years of marketing experience in promoting a wide range of sustainability, building technologies, construction, safety, regulatory, technical or B2B services,…