Marketing Manager, Specs

In this role, you’ll lead and drive key brand and go-to‑market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey. You’ll be a core cross‑functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.S. and global markets.

• Lead and drive key SPECS brand and go‑to‑market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.
• Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real‑world use cases that make SPECS feel desirable, relevant, and human.
• Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.
• Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.
• Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.
• Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post‑launch engagement.
• Lead communication and collaboration across cross‑functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment.
• Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.
• Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.
• Cultivate a collaborative, inclusive, and high‑trust team environment, and contribute as a strong partner across the broader organization.

• Has contributed to and/or led standout creative storytelling in prior brand marketing roles.
• Experience leading integrated brand or product campaigns across multiple channels and touch points.
• Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer‑facing materials.
• Strong background in creator, influencer, partnership, and/or culture‑led marketing.
• Experience working with world‑class creative teams, agencies, production partners, and brands people love.
• Strong cross‑functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work.
• Leads with a decisive, strategic, big‑picture perspective and demonstrates strong judgment in service of the business.
• High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels.
• Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity.
• Ability to manage up and cross‑functionally with ease, clarity, and ownership.
• Exceptional written and verbal communication skills.
• Strong initiative, attention to detail, and follow‑through.

• Bachelor’s Degree or equivalent years of experience.
• Experience launching hardware products and consumer electronics.
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
• Experience building integrated go‑to‑market plans across brand, content, creators, media, and owned channels.
• Knowledge of and experience with Snap Inc. products.

• Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
• Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
• Experience driving demand generation,…