Sr. Analyst, Marketing Analytics & Measurement

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows.

Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketingmeasurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.

You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.

Responsibilities of a Senior Analyst, Marketing Analytics & Measurement:

• Client Engagement:

• Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, work streams, and analytics

• Partner with Ovativeclient leaders on client success, opportunities, &optimalapproach to ensure the client is happy and getting value from marketingmeasurement

• Develop cross-channel activation roadmap for clients,focused on driving enterprisegoals

• Develop visualizations to clearly communicate complex ideas to clients &theinternalteam

• Subject matter expertise:

• Apply best practices to analyze client media performance data toidentifytrends and opportunities for improvement

• Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations

• Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations

• Support & advise clients and Ovativemedia teams on test design, execution, and recapanalysis

• Develop subject matterexpertisein omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mixmodeling

• Leadership & Empowering Others:

• Develop and educate peers on new methods of improving activation/insights

• Support internal teamsat
  
  Ovativein driving the greater value from using Media Mix Models(through education & guidance)

• Work with internal
  
  Ovativeteams tocome up with marketing solutions/value-addsplays

• Structured Thinking & Communication:

• Address complex, open-ended analytics requests in a structured manner

• Identify & focus on what matters most to move the client’s business forward

• Structure activation work and communication to drive most critical/fundamental business goals

Experience Needed:

• Requirements:

• 3+ years relevant professional work experience

• Excellent communicator & collaborator between multiple client & internal teams

• Able to connect complex marketing data & situations into tangible businesspaths

• Experience with in marketing industry (digital marketing preferred)

• Must be able to thrive working in ambiguous situations

• Pref…