Manager, Retail Media Ad Product Strategy

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Retail media is one of the fastest growing media platforms. Mars United Commerce is a retail commerce partner that helps retailers monetize and connect brands to customers in a meaningful way.

Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers.

We’re looking for a Manager, Retail Media Ad Product Strategy. This person plays a critical role in supporting the sales organization through strategic media planning guidance, and data-driven solutions that drive revenue. This role works closely with sales, product, measurement, and retail partners to develop campaign and media strategies that align to client business objectives; such as growing share, driving trial, increasing velocity, and building brand preference.

This role will help translate Retail Media Network (RMN) ad products, audiences, and measurement capabilities into scalable, compelling solutions for brand clients.

Candidates must reside within a commutable distance to our Chicago or Detroit (Troy) office for a hybrid work schedule.

You will support revenue growth for North American Retail Media Networks by partnering closely with sales teams to shape media strategy, audience approaches, measurement frameworks, and client storytelling. You will act as a subject matter expert across media planning, audience strategy, and campaign measurement while helping identify opportunities for innovation and improvement.

• Support overall media strategy development for the Retail Media Network, translating capabilities into effective go-to-market solutions and process
• Partner with Sales on RMN media planning strategy, including audience and inventory recommendations aligned to client objectives
• Support sales and planning practices across both audience and media planning

• Contribute to Retail Media Network ad product strategy and roadmap development in partnership with Product and Leadership
• Identify ad product innovation opportunities based on sales feedback, client needs, and market trends
• Support sales with positioning, messaging, and enablement materials for RMN ad products

• Participate in and help lead strategic client meetings with retail partners, brand clients, and internal teams (Sales, Product, Measurement, Yield, etc.)
• Identify sales blockers and opportunity gaps and help drive internal initiatives to address them
• Support strategic client business reviews and proactive category or brand package development
• Continuously monitor and improve internal processes, documentation, and client deliverables

• 5-7 years of experience in sales enablement, media strategy, retail media, or related roles
• Experience supporting or developing media strategies within a retail media, digital media, or shopper marketing environment
• Strong understanding of media planning, audiences, attribution, and performance measurement
• Experience with display advertising, media planning, ad operations, or media sales is a plus
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Advanced Microsoft Office…