Product Marketing Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever‑growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description We are seeking a strategic and customer‑focused Product Marketing Manager (PMM) to drive product positioning customer adoption, and business growth for banking products and capabilities. This role will serve as the critical bridge between Product, Sales, Marketing, Operations, and business stakeholders, translating customer and banker needs into compelling value propositions, marketing programs, and adoption strategies. The ideal candidate combines strong banking industry expertise, strategic decision‑making capabilities, and the ability to influence cross‑functional stakeholders to deliver measurable business outcomes.

• Develop and execute product marketing strategies that support business growth, customer engagement, and revenue objectives.
• Define product positioning, messaging, and value propositions tailored to customer segments, banker needs, and market opportunities.
• Translate complex product capabilities into clear customer and sales narratives.
• Partner with Product Management to influence product roadmaps based on customer insights, market trends, and stakeholder feedback.

• Leverage deep understanding of banking products, customer journeys, and financial services trends to identify growth opportunities.
• Analyze customer behavior, banker feedback, competitive intelligence, and market dynamics to inform strategy.
• Advocate for customer and banker needs throughout the product lifecycle.

• Partner with senior leaders and key stakeholders to understand business priorities, customer needs, and strategic objectives.
• Build alignment across diverse stakeholder groups and drive decisions in complex, matrixed environments.
• Facilitate discussions, resolve competing priorities, and ensure stakeholder requirements are reflected in product and marketing strategies.

• Use data, market insights, and business performance metrics to support strategic decision‑making.
• Develop business cases, recommendations, and executive‑level presentations to influence investment and prioritization decisions.
• Evaluate opportunities, risks, and trade‑offs to recommend the most impactful actions.

• Define and track key performance indicators (KPIs) related to product adoption, customer engagement, revenue growth, and campaign effectiveness.
• Monitor results and continuously optimize marketing strategies based on performance insights.
• Provide regular updates and recommendations to leadership teams.

• Bachelor's degree, or equivalent work experience
• Eight to ten years of experience in project management activities

• Bachelor's degree in Marketing, Business, Finance, Economics, or related field.
• 8+ years of Product Marketing, Product Management, Strategy, or Financial Services experience.
• Strong knowledge of small business banking, payments, lending, or digital banking solutions.
• Strong analytical and strategic thinking skills with the ability to support data‑driven decision‑making.
• Proven ability to manage and influence stakeholders across multiple functions and leadership levels.
• Exceptional communication, storytelling, and presentation skills.
• Experience translating customer and stakeholder needs into actionable product and marketing strategies.
• MBA or advanced business degree.
• Experience working directly with bankers, sales teams, or customer‑facing organizations.
• Experience in customer lifecycle management, engagement strategies, or growth marketing.
• Knowledge of CRM, marketing automation,…