Product Marketing Lead, Payor

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real‑time treatment, not generic technology applied after the fact. As both a clinical‑centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs.

Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

We are looking for an ambitious, sharp, and execution‑minded Product Marketing Lead to help build, define, and scale the future of AI Care across the Payor ecosystem, including Health Plans, Public Sector/Government entities, and Labor & Unions.

There has truly never been a better time to be a product marketer  are actively launching category‑defining products, expanding our platform capabilities, and completely redefining how care is delivered at population scale. In this role, you will be the primary GTM strategist and storytelling engine for our Payor business, taking a breakthrough AI platform narrative and turning it into hyper‑resonant, high‑converting commercial realities for health plan executives, medical directors, public sector procurement, and union trustees.

AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three‑level framework — be ready to share real examples of how AI is already part of how you work.

• Explorer (Level
  1) — Uses AI daily to boost personal productivity

• Builder (Level
  2) — Creates workflows and tools that elevate the whole team

• Integrator (Level
  3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

You aren't just selling a vendor solution; you are establishing a brand-new category in healthcare for the largest, most complex risk‑bearing organizations in the country. You will be the connective tissue between our General Managers (our resident product experts), Payor leaders, and Marketing execution teams.

This is a high‑impact, hands‑on IC role designed for a PMM who thrives on navigating intricate healthcare ecosystems. You will partner directly with GMs to package our expanding platform, craft crisp value propositions for multi‑stakeholder committees, and launch end‑to‑end campaigns that drive massive adoption. If you want to put your name on a category‑defining brand while shipping high‑leverage GTM work every single week—this is your sandbox.

• GM Co‑Pilot:
  Partner hand‑in‑hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.

• Packaging & Contracting Alignment:
  Take our overarching AI Care story and turn it into clear product packaging, value‑based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.

• Actionable Buyer Mapping & Sales Plays:
  Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long‑cycle payor deals.