Senior Growth Marketing Specialist

Open Gov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the Open Gov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data.

These solutions come together in the Open Gov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about Open Gov's mission to power more effective and accountable government and the vision of high-performance government for every community at

Role Overview

As a Senior Growth Marketing Specialist at Open Gov, you're a full-stack marketer-owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish Open Gov as the AI and ERP leader for state and local governments.

You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops.

What You'll Do

Campaign Strategy & Execution

* Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.

* Create compelling marketing content-emails, landing pages, ads, ebooks, customer stories, blogs-leveraging AI tools daily to scale production and test variations at speed.

* Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.

* Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.

* Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.

* Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.

Product Launches & Enablement

* Lead end-to-end launch plans for new products and features-defining objectives, audience, messaging, tactics, timeline, and success metrics.

* Develop comprehensive enablement materials (pitch decks, one-pagers, battle cards, FAQs) to equip sales, customer success, and support teams on new capabilities.

* Coordinate internal comms, customer announcements, and field readiness to drive product adoption.

Performance & Optimization

* Own campaign measurement and reporting-tracking pipeline contribution, engagement rates, conversion metrics, and ROI.

* Analyze campaign performance, identify learnings, and translate insights into optimization recommendations.

* Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns.

What We're Looking For

Core Experience

* 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.

* Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.

* Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.

* Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.

* Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.

Mindset & Attributes

* AI-forward thinker:
Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work-scaling content creation, analysis, and decision-making.

* Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives.

* Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches.

* Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity.

* Data-driven; demonstrate ability to measure, learn, and optimize based on results.

Nice-to-Haves

* Experience in or passion for public sector, government, or B2G marketing.

* Hands-on experience with ABM tools, Guru, Aha, or Pendo.

* Background with win/loss analysis, competitive…