Mgr, Marketing

Job Description:

Marketing Manager, Institutional Product Marketing

Building trusted markets, powered by our people At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting‑edge trading, clearing and investment solutions to market participants around the world. We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader.

Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.

To support strong partnership and team connection, this role follows a four day in office work model.

Cboe HQ is located in the historic Old Post Office district, it’s a landmark that blends classic architecture with modern amenities. The building features expansive spaces with high ceilings and large windows, offering an abundance of natural light and panoramic views of the city skyline and the Chicago River. With its prime location in the heart of downtown, the OPO Building provides easy access to major transportation hubs, including Union Station and multiple CTA lines, making it convenient for commuters.

The building is home to a variety of amenities, including restaurants, a fitness center, and collaborative work spaces, creating a vibrant and dynamic work environment in one of Chicago's most iconic areas.

The Marketing Manager, Institutional Product Marketing owns execution of product and marketing campaigns spanning Derivatives, Data Vantage, Equities, and FX, targeted at institutional audiences. Reporting to the Director, Institutional Product Marketing, this is a senior, largely autonomous execution role: the Manager takes the Director's broader go‑to‑market strategy and turns it into concrete product campaigns for their audience, writing and producing core product marketing content directly, and making judgment calls on sequencing, messaging emphasis, and channel mix day to day.

This role requires fluency in derivatives and capital markets, enough to write credible product narrative and sales enablement content without heavy hand‑holding from the Director, and to hold your own in conversations with product management and sales leadership.

• Product Campaign Strategy Own product campaign strategy and planning for an assigned initiative, including timeline, channel mix, asset list, and sequencing, for both time-bound campaign bursts and always‑on thematic programs.
• Make judgment calls on how to blend Cboe's institutional offerings across lines of business (Derivatives, Data Vantage, Equities, and FX) within a given product campaign.
• Manage campaign and program budget within the allocation set by the Director.
• Content Creation & Sales Enablement Write and produce core product marketing content directly, including sales enablement materials, campaign narrative, and Derivatives/Data Vantage product content, to a standard that needs light, not heavy, editing from the Director.
• Coordinate with Marketing Programs to feed product campaign narrative into flagship content and events (e.g., RMC, derivatives workshops) without duplicating ownership of those vehicles.
• Coordinate with EU and APAC regional marketing to hand off global campaign assets for localization.
• Cross‑Functional Coordination Manage day‑to‑day relationships with regional marketing leads and relevant center of excellence (COE) teams (communications, PR, paid and advertising) to execute campaigns.
• Manage relationships with external vendors and agencies as needed for campaign execution.
• Reporting & Analytics Own product campaign performance tracking and reporting (engagement, pipeline influence, adoption metrics),…