Marketing Manager, Chocolate Brands (merci, Toffifay, Knoppers

Marketing Manager - Chocolate Brands

Storck is a privately owned, family-managed company with a proud heritage of crafting high-quality confections enjoyed by millions around the world. With iconic brands including Werther's Original, Mamba, Merci, Toffifay, Riesen and Knoppers, Storck has built a reputation as a global leader rooted in strong values and a passion for excellence. Our U.S. business unit plays a critical role in bringing these beloved brands to life across one of our most dynamic markets, while partnering closely with customers, leveraging data-driven insights, and fostering a culture of collaboration, performance, and growth.

Joining Storck means becoming part of a company that combines the stability and integrity of a family business with the energy and ambition of a forward-thinking organization.

Generate, plan, implement, and optimize brand strategies to drive brand growth in the US Market across a portfolio of three highly successful global Chocolate brands (merci, Toffifay, Knoppers). This position is responsible for the development and implementation of marketing plans to drive volume and profitability both individually and through leading cross-functional teams. Four to six years of related experience, and consumer packaged goods experience required.

This role has P&L ownership over portfolio (3) brands. The ideal candidate is self-starter, detail-oriented, analytical, and team player who thrives in a collaborative environment and has a passion for building consumer brands.

Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.

Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to building brand awareness, trial of brand and products, and company growth.

Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities. Examples include:

• Brand performance updates
• Media performance
• Competitive analysis
• Financial performance
• Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
• SWOT Analysis (strength, weakness, threat, opportunities)

Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate Circana data, factory shipments, retailer specific data, and financial information.

Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities. Collaborate with cross-functional teams including International Marketing, Insights, Sales, Business Activation, Finance, and local Supply Chain to drive sustainable, profitable, growth on 3 of the largest chocolate brands in Europe.

Develop go-to-market plans and generate customer specific programs to establish brand and products in the US and within key retailers.

Manage the communication and advertising development process including management of the strategic and creative agency, media buying agency and assessment of creative and media proposals to develop compelling brand support plans.

Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:

• Developing objectives and creative briefs
• Reviewing proposals
• Assessing performance
• Monitoring deliverables

• Fulfill Storck Values:
  Sense of Belonging, Passion, and Growth
• Other duties as assigned

Requirements

Passion for the consumer

Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)

Knowledge of…