Sr. Manager - Consumer Insights

Senior Manager, Consumer Insights

Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and Pepsi Co, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas.

From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.

The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.

We are looking to add a Senior Manager, Consumer Insights to our Consumer Insights & Analytics team, to serve as strategic thought partner and trusted advisor to cross functional teams across Marketing, Innovation, and Sales. This role is responsible for shaping the consumer insights agenda, delivering strategic, actionable insights, and influencing key business decisions that drive growth for our portfolio of brands.

This individual contributor role has a high level of influence and impact and will independently own complex insights work streams, partner closely with stakeholders, and leverage both internal data and external research partners to ensure brand strategies remain deeply grounded in consumer understanding.

This role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.

Key responsibilities include:

• Build the insights learning agenda – ensure research plans and investments align to key strategic priorities, leveraging both internal resources and external partners. Ensure insights are actionable and embedded into marketing, innovation, and commercial decision making.
• Define consumer and demand space targets – define and illuminate priority target segments, need states, and occasions, enabling sharper targeting, positioning, and creative development for our brands.
• Monitor brand equity and overall consumer sentiment – analyze brand equity tracking, social listening, consumer reviews, and other qualitative and quantitative sources to uncover shifts in consumer sentiment for our brands and categories.
• Interpret consumer & market trends – continuously identify the consumer and cultural trends having impact on our categories, and translate into forward looking implications for brand strategy and innovation. (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
• Inspire innovation pipeline development – design and manage consumer testing for development of innovation launches, renovations, and packaging updates, in accordance with the TBG stage-gate process and innovation insights playbook.
• Impact through insights reporting & storytelling – develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
• Manage external partners – serve as the primary point of contact for various research agencies, ensuring strong partnerships and high standards of delivery.

The Perfect Blend:
Experience

• 8+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience with in an in-house consumer insights team required. Food or beverage industry experience preferred.
• Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnographies, and emerging tools
• Strong proficiency with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
• Demonstrated ability to translate complex data into strategic,…