Senior Director, Digital Marketing

We know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter. Sprout welcomes all candidates to apply, including those who identify as BIPOC, women and underrepresented genders in tech, LGBTQIA+, parents, veterans, persons with disabilities and people of all faiths.

Sprout Social is looking to hire a Senior Director, Digital Marketin
g to join the Revenue Marketing team. This is a senior leadership role at the intersection of strategy and execution, responsible for driving pipeline, revenue, and customer growth across Sprout’s full digital marketing engine.

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams.

We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

• Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing - driving measurable impact at every stage of the funnel for both our sales-led and self-serve businesses
• Lead a team across three core functions: web and organic growth strategy (including SEO/AEO), paid media (paid search, paid social, display, programmatic, and third-party sponsor ships), and lifecycle and email marketing
• Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization - bringing both strategic direction and hands-on accountability to channel execution when the moment calls for it
• Partner closely with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine - ensuring channel strategy, audience targeting, and measurement are tightly integrated
• Serve as a strategic partner to the VP of Revenue Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into clear executive narratives that drive investment decisions and shape integrated go-to-market execution
• Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
• Build and maintain a culture of experimentation - establishing structured testing frameworks across paid, web, and lifecycle to drive compounding performance improvements over time
• Champion attribution modeling and full-funnel measurement, ensuring the team has the data infrastructure, reporting clarity, and analytical rigor to operate with confidence
• Attract, develop, and retain top digital marketing talent - building a high-performing, accountable team with a strong point of view and a bias for action

You are a data-obsessed digital marketing leader with deep expertise across paid media, web, and lifecycle channels in a B2B SaaS environment. You know how to set strategy and you know how to operationalize it. You bring executive presence and the communication skills to match - making complex performance data legible and compelling to peers and senior leadership alike. You’re close enough to the work to know when something’s off, and senior enough to know what to do about it.

• 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferred
• 5+ years of people management experience, including building…