Product Marketing Manager

Lessen is the tech-enabled, end-to-end property service provider that is transforming how commercial and residential real estate services are delivered and managed sen’s technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. The company leverages a network of over 30,000 vetted, qualified vendors (Lessen Affiliates) serving clients with over 1 million properties and completing more than 3.5 million work orders annually across an expanding range of services.

Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago.

The Product Marketing Manager will help bring Lessen's products, service lines, and platform capabilities to market through clear positioning, compelling messaging, sales enablement, competitive intelligence, and launch support.

This is a hands-on, generalist product marketing role for someone who can work across the full Lessen ecosystem and translate complex technology-enabled services into simple, outcome-driven stories for sales teams, customers, prospects, and internal stakeholders.

The Product Marketing Manager will initially support messaging, enablement, launches, and competitive positioning across Lessen's broader portfolio, including Residential Services, Commercial Services, ONE by Lessen, Lessen
360, Lessen Pro, Marketplace, Aiden, and emerging offerings. As the product marketing function scales, this role may evolve into primary ownership of one or two product areas, service lines, audience segments, or go-to-market motions.

The ideal candidate is a strong writer, structured thinker, AI-literate operator, and cross-functional partner who can work closely with Product, Sales, Demand Generation, Customer Success, Operations, and Marketing to turn product and service strategy into practical market-facing and sales-facing materials.

• Positioning & Messaging
  • Develop and maintain product and service-line messaging for assigned Lessen products, services, audiences, and GTM motions.
  • Translate complex platform capabilities, managed execution models, AI-enabled workflows, service-line differentiators, and operational proof points into clear business outcomes.
  • Support messaging development for residential, commercial, vendor, and client audiences.
  • Create and update messaging frameworks, product narratives, persona messaging, proof points, value propositions, FAQs, and positioning guardrails.
  • Ensure product and service-line messaging is consistent across sales decks, website copy, campaigns, collateral, launch materials, and internal enablement.
  • Partner with the Director of Product Marketing to keep each Lessen product and service offering clearly differentiated within the broader platform ecosystem.
• Go-to-Market & Launch Support
  • Support go-to-market planning for product launches, feature releases, service expansions, packaging updates, and major commercial initiatives.
  • Build launch materials, including internal briefs, messaging docs, sales talking points, FAQs, enablement decks, and customer-facing collateral.
  • Partner with Product to understand roadmap priorities, release details, product capabilities, customer impact, and readiness requirements.
  • Partner with Demand Generation and Content teams to ensure campaigns are grounded in accurate product messaging and buyer needs.
  • Help create repeatable launch processes, templates, and documentation standards.
  • Track launch readiness across key stakeholders and ensure sales and customer-facing teams have the materials they need before launch.
• Sales Enablement & Commercial Support
  • Build and maintain sales enablement materials, including pitch decks, battle cards, objection handling guides, one-pagers, talk tracks, product FAQs, competitive comparisons, and ROI narratives.
  • Partner with Sales leadership and frontline sellers to understand where messaging, tools, or competitive resources are needed.
  • Support strategic deals by helping tailor product messaging, proof points, and competitive positioning for specific customer needs.
  • Develop vertical- and segment-specific materials for priority markets across residential and commercial real estate.
  • Ensure enablement materials are practical, easy to use, and aligned to how sales teams actually sell.
  • Gather feedback from Sales and Customer Success to continuously improve messaging and collateral.
• Competitive & Market Intelligence
  • Research competitors, market trends, buyer needs, and category shifts across property services, property operations, field service, facilities management, procurement, AI-enabled operations, and related technology markets.
  • Create and update competitive battle cards, positioning briefs, objection responses, and internal reference materials.
  • Monitor competitor messaging, product launches, pricing signals, customer proof points, and market claims.
  • Help Sales understand where Lessen wins, where competitors are strong, and how to frame…