Social Community Engagement Lead (Senior Manager

Company Description

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage ista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development.

Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

Job Description

This role supports real-time community engagement for Covista's university brands— Chamberlain University, Walden University, Ross University School of Medicine, Ross University School of Veterinary Medicine and American University of the Caribbean School of Medicine—serving as the always-on voice that listens, responds and builds trust with our audiences in the moment. Beyond day-to-day engagement, this person leads Covista's Social Ambassador Program, building and mobilizing a network of alumni, faculty and students who serve as authentic brand advocates across social and digital channels as well as partners with the AEO team to translate Covista's SEO/AEO priorities into community engagement and ambassador content.

The goal is to advance the reputation of Covista and its institutions, building positive sentiment with answer engines and other online platforms.

Reporting to the Director of Digital Storytelling & Strategy, this role sits within Corporate Affairs and partners closely with the Alumni Communications and institutional marketing teams.

What You'll Do: You'll be the connective layer across Covista's brands—setting shared process, tools and standards for community engagement and ambassador activity, and partnering closely with each brand's social manager, who continues to own content strategy and channel voice while you own the day-to-day engagement.

Real-Time Engagement & Social Listening

• Serve as a manager of real-time community engagement across Covista’s university brand channels, responding to comments, conversations and mentions so our audience always feels heard and the brand shows up consistently.

• Continuously monitor brand mentions, sentiment and audience behavior across platforms, surfacing insights that inform strategy and flag opportunities and risks before they pass.

• Keep a weekly pulse on the cultural and platform moments, so the brands lead conversations rather than reacting to them.

• Partner closely with each brand's social manager on tone, escalation and emerging issues and escalate crisis communications concerns to Corporate Affairs leadership as they surface through community channels.

Social Ambassador Program

• Build and manage the Social Ambassador Program, recruiting and cultivating a network of alumni, faculty and students who serve as authentic brand advocates across Covista's university brands.

• Plan signature brand activations and ambassador events, managing everything from concept and creative direction to…