Brand Design Manager

Overview

Pepsi Co Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in Pepsi Co and the broader business world.

We are a consumer-centric organization with a start-up mentality within our larger organization; we collaborate with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose. As a Brand Design Manager, Gatorade, you will report to the Design Director, Gatorade, partnering on the design and execution of projects that support Pepsi Co’s Gatorade Portfolio business in North America.

Successful candidates will demonstrate superior ability to generate inspirational design solutions, driving from ideation to execution with quality and strategic excellence.

In this role, you will be responsible for delivering outstanding 360-degree creative work, crafting design excellence through all consumer touchpoints. Examples of projects may include development of brand design strategies, packaging and portfolio systems, promotions, and immersive brand activations, with solutions that span the gamut from print, packaging, social/digital, licensing, environmental and new media.

• Lead, manage, and mentor designers across the Protein portfolio, always emphasizing creative excellence and working in close collaboration with the PBUS Gatorade Design Director and other leaders across brand, product, enhancers, structural packaging, marketing, and advertising.
• Responsible for generating creative design proposals (visions, scenarios, concepts) to share with cross-functional partners within Pepsi Co and external suppliers to ensure products are developed and delivered with quality, value, and efficiency.
• Energizes and leads both the internal team and external design resources from idea phase to commercialization. Regularly reviews the status of projects with appropriate leadership to ensure that expectations are met.
• Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases.
• Demonstrate outstanding graphic design skills and develop brand extensions, LTOs, and collaborations that captivate consumers. Design purpose-built creative toolkits that establish clear brand through lines, facilitate creative brainstorms, leveraging design thinking to spark innovative brand concepts.
• Partner with designers to define and codify brand language and visual systems.
  Communicate ideas clearly through compelling visualizations and effective presentations to both internal and external stakeholders.
• Oversee and execute the creative process from briefing to execution, with a focus on concept visualization.
• Demonstrate vision and expertise in defining all design elements, including visual identity systems, typography, iconography, illustration, animation, and more.
• Build a reputation for leadership, reliability, and excellence—empowering others to achieve their best.
  Balance visionary thinking with effective project management, delivering world-class executions while ensuring smooth implementation.
• Expand your network by engaging the right freelancers and agency partners to enhance creative output.
• Possess a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.
• Supports the Pepsi Co Design & Innovation organization in building and cultivating a robust external design network.

Compensation & Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and…